Digital Analytics & Measurement Manager

Independence Pet Group; Cleveland, Northern (OH, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

Life Insurance

Disability Insurance

PTO and Holidays

401(k) Plan

Wellness Day Off

Pet-friendly Office

Employee Assistance Program

Job summary

Independence Pet Holdings is seeking a Digital Analytics & Measurement Manager to own the end-to-end analytics ecosystem, including our website, quote engine, and customer portals. You will drive data accuracy, governance, and actionable insights to optimize conversion and customer experience.

The role sits near Cleveland, OH, collaborating with marketing, product, engineering, and data teams to translate user behavior into measurable business impact and drive growth across our brands.

Qualifications

• 8+ years in digital analytics.
• Experience with GTM and GA4.
• Strong understanding of tracking, funnels, and attribution.
• Experience working with engineering teams.

Responsibilities

• Own Digital Measurement & Tracking across web properties and portals.
• Lead ownership of GTM implementation and data layer standards.
• Define growth insights and conversion optimization opportunities.
• Collaborate with Marketing, Product, Engineering, and Data teams.

Skills

Digital analytics

Attribution

Funnel analysis

Cross-functional collaboration

Tools

Google Tag Manager

Google Analytics 4

Job description

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well‑being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi‑brand and omni‑channel approach include our own insurance carrier, insurance brands and partner brands. Embrace Pet Insurance, a subsidiary of IPH, is leading the way in redefining pet health insurance in the U.S. We’re committed to open and honest communication, products that earn the trust of our embraced pet parents, and customer service that’s both personal and professional.

Job Location: Cleveland, Ohio (or within two hours of Cleveland Office).

Job Summary

Embrace is looking for a highly analytical and technically skilled Digital Analytics & Measurement Manager to own our end-to-end digital measurement ecosystem. This role will lead tracking, analytics, and insight generation across our website, quote engine, customer portal, and customer account applications. You’ll play a critical role in ensuring we have accurate, scalable, and actionable data to drive growth, optimize conversion, and improve the customer experience. This position sits at the intersection of marketing, product, engineering, and data, translating user behavior into meaningful business impact.

Main Responsibilities

• Own Digital Measurement & Tracking
• Lead ownership of Google Tag Manager (GTM)
• Design event tracking frameworks and data layer standards
• Partner with engineering on implementation
• Maintain tracking documentation and governance
• Manage Analytics Platforms
• Own and optimize Google Analytics 4 (GA4)
• Define conversion events and attribution
• Align GA4 with marketing and internal data
• Analyze Funnel & Conversion Performance
• Analyze website, quote engine, and customer journey
• Identify drop‑off points and recommend improvements
• Support Experimentation & Optimization
• Partner on A/B testing
• Ensure accurate measurement and insights
• Ensure Data Quality & Governance
• Act as source of truth for analytics data
• Conduct audits and maintain data integrity
• Collaborate cross‑functionally with Marketing, Product, Engineering, and Data teams

Qualifications Required

• 8+ years in digital analytics
• Experience with GTM and GA4
• Strong understanding of tracking, funnels, and attribution
• Experience working with engineering teams

Benefits

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short‑term and long‑term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company‑wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)

ASPCA Pet Health Insurance, Embrace, Felix, Figo, Independence American Insurance Company, Pets Best, Pethealth, PetPartners, PetPlace, and Pumpkin are all operated by Independence Pet Holdings (IPH).

At IPH, we welcome and encourage applications from individuals with disabilities. Accommodations are available upon request for candidates participating in all aspects of the selection process.