Marketing Manager

Quality Management Group; California; On-site; USD 85,000 - 120,000; Full time

Job summary

Quality Management Group in Ontario, California, seeks a Marketing Manager to lead property-focused and companywide marketing strategies, driving occupancy, brand consistency, and cross-functional coordination. This role collaborates with the Director of Marketing & Communications to translate vision into scalable campaigns and measurable outcomes, including AI-enabled tooling for efficiency.

The position requires hands-on property marketing experience, compliance awareness, and in-person work

Qualifications

• Hands-on property management marketing experience.
• Knowledge of HUD and affordable housing advertising requirements.
• Experience evaluating and leveraging AI-powered marketing tools and emerging technologies.

Responsibilities

• Develop and execute QMG’s digital marketing strategy to support leasing, occupancy goals, and brand visibility across the portfolio.
• Manage property websites, online listings, and digital advertising campaigns, ensuring accuracy, compliance, and timely updates.
• Ensure marketing efforts align with HUD, affordable housing, and fair housing advertising requirements, including required disclosures and occupancy guidelines.
• Monitor campaign performance and adjust strategies based on traffic, lead quality, leasing outcomes, and ROI.
• Provide regular performance reporting and actionable insights to the Director of Marketing & Communications.
• Create marketing collateral using brand standards and templates; coordinate professional photography, videography, and assets as needed.
• Support event marketing for property openings, resident events, and company initiatives.

Job description

Job Description

We manage communities and living spaces that residents are proud to call home. We serve and respect all while preserving and enhancing the homes and communities we are entrusted to care for with an eye to the future.

Our mission is to empower our employees to serve, to build a place that people love to work, to leverage technology, to grow responsibly, and to maximize owner return and satisfaction. Our values have proven that this is only possible through Trust, Respect, Development, Adaptability, and Sustainability.

POSITION SUMMARY

The Marketing Manager reports directly to the Director of Marketing & Communications and serves as the primary operational marketing lead for Quality Management Group. This role is responsible for executing property-focused and companywide marketing strategies that support occupancy, compliance, brand consistency, internal communications, and performance optimization across the portfolio.

Working in close partnership with the Director, the Marketing Manager translates strategic vision into scalable campaigns, systems, tools, and measurable outcomes. While the Director leads overarching brand strategy and executive-level initiatives, this role drives day-to-day execution, cross-functional coordination, and portfolio-wide implementation.

This position requires hands-on property management marketing experience and a strong understanding of compliance-driven advertising requirements, including HUD and affordable housing regulations. The Marketing Manager also plays a key role in evaluating and leveraging AI-powered marketing tools and emerging technologies to enhance efficiency, automation, analytics, and scalable content creation.

This position requires daily, in-person attendance at our Corporate Office in Ontario, California, to support cross-functional collaboration, leadership alignment, and operational execution.

KEY RESPONSIBILITIES

Property & Digital Marketing Strategy

• Develop and execute QMG’s digital marketing strategy to support leasing, occupancy goals, and brand visibility across the portfolio, in alignment with the Director’s strategic roadmap.
• Manage property websites, online listings, and digital advertising campaigns, ensuring accuracy, compliance, and timely updates.
• Ensure marketing efforts align with HUD, affordable housing, and fair housing advertising requirements, including required disclosures and occupancy guidelines.
• Monitor campaign performance and adjust strategies based on traffic, lead quality, leasing outcomes, and ROI.
• Provide regular performance reporting and actionable insights to the Director of Marketing & Communications.

Property Marketing Tools & Templates

• Create and maintain standardized, compliant advertising templates for Community Managers, including property listings, flyers, signage, social media posts, and outreach materials.
• Develop clear guidelines and toolkits to enable on-site teams to market properties consistently while adhering to compliance standards.
• Maintain an organized digital asset library for all marketing materials.
• Continuously improve marketing systems and workflows to enhance scalability across the portfolio.

Content Development & Brand Execution

• Design and produce marketing collateral using approved brand standards and templates.
• Write and edit compelling copy for property advertisements, websites, internal communications, presentations, and campaigns.
• Coordinate professional photography, videography, and creative assets as needed.
• Support event marketing for property openings, resident events, and company initiatives.
• Ensure all content execution aligns with corporate brand standards established by the Director of Marketing & Co