Marketing Manager

Jobtailor; Burbank (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

Jobtailor in California seeks a seasoned digital marketer to lead DTC subscription initiatives, manage CRM and lifecycle campaigns, and drive acquisition and retention across email, SMS, social, and content channels.

You will oversee community engagement, content strategy, and performance analysis while coordinating with external teams for smooth operations and user-generated content activations.

Qualifications

• 3+ years of digital marketing, DTC subscription marketing, or related marketing experience.
• Thorough understanding of organic social, community management, and paid marketing agencies.
• Hands-on experience managing email and SMS marketing, customer segmentation, customer journeys, and email analytics.
• Ability to manage multiple projects while remaining organized and detail-oriented.
• Ability to adapt to existing processes and introduce workflow efficiencies.
• Excellent work ethic and proactive, positive, can-do attitude.
• Strong written and verbal communication skills.
• Experience with copywriting.
• Thorough understanding of Google Suite apps, including Drive, Docs, Sheets, Slides, Gmail, Forms, and Calendar.
• Overall technology proficiency.

Responsibilities

• Develop and lead go-to-market and O+O promotional campaigns driving acquisition and retention.
• Define campaign audiences, identify marketing placements, and analyze KPIs.
• Manage CRM strategy, email campaigns, SMS, database management, subscription flows, and lifecycle campaigns.
• Elevate organic social and paid media with the Director, Social Media.
• Manage website and app merchandising and publish consumer-facing content.
• Perform quality assurance for video episodes and review captions.
• Manage Memberful/Patreon, Discord, livestreamed video, media players, Monday.com, and website publishing.
• Identify video moments for short clips and develop content strategies.
• Ideate and occasionally create graphics for website, email, and social platforms.
• Manage content/posting release calendars and weekly and monthly marketing plans.
• Monitor and moderate Discord, AMAs, livestreams, and social channels.
• Lead community engagement and user-generated-content activations.
• Assist members and customers across email, Discord, social media, and website comments.
• Develop customer-support and FAQ response guides.
• Lead interactions with the external customer-support team.
• Track monthly KPIs and provide performance insights and recommendations.
• Translate business goals into marketing campaigns and community activations.
• Monitor competitor strategies, industry trends, and new product features.

Skills

Digital marketing

DTC subscription marketing

Organic social

Email marketing

SMS marketing

Content strategy

Copywriting

Project management

Communication skills

Google Workspace

Tools

CRM systems

Memberful

Patreon

Discord

Monday.com

Google Suite

Livestreaming tools

Website publishing tools

Job description

• Develop and lead go-to-market and O+O promotional campaigns driving acquisition and retention


• Define campaign audiences, identify marketing placements, and analyze KPIs


• Manage CRM strategy, email campaigns, SMS, database management, subscription flows, and lifecycle campaigns


• Elevate organic social and paid media with the Director, Social Media


• Manage website and app merchandising and publish consumer-facing content


• Perform quality assurance for video episodes and review captions


• Manage Memberful/Patreon, Discord, livestreamed video, media players, Monday.com, and website publishing


• Identify video moments for short clips and develop content strategies


• Ideate and occasionally create graphics for website, email, and social platforms


• Manage content/posting release calendars and weekly and monthly marketing plans


• Monitor and moderate Discord, AMAs, livestreams, and social channels


• Lead community engagement and user-generated-content activations


• Assist members and customers across email, Discord, social media, and website comments


• Develop customer-support and FAQ response guides


• Lead interactions with the external customer-support team


• Track monthly KPIs and provide performance insights and recommendations


• Translate business goals into marketing campaigns and community activations


• Monitor competitor strategies, industry trends, and new product features

Requirements

• 3+ years of digital marketing, DTC subscription marketing, or related marketing experience


• Thorough understanding of organic social, community management, and paid marketing agencies


• Hands-on experience managing email and SMS marketing, customer segmentation, customer journeys, and email analytics


• Ability to manage multiple projects while remaining organized and detail-oriented


• Ability to adapt to existing processes and introduce workflow efficiencies


• Excellent work ethic and proactive, positive, can-do attitude


• Strong written and verbal communication skills


• Experience with copywriting


• Thorough understanding of Google Suite apps, including Drive, Docs, Sheets, Slides, Gmail, Forms, and Calendar


• Overall technology proficiency

Core Competencies

Demonstrates expertise in digital marketing strategies, particularly in DTC subscription marketing, with a strong focus on campaign management, community engagement, and performance analysis. Proficient in managing email and SMS marketing, customer segmentation, and utilizing Google Suite applications for effective project execution.

Highest-signal resume keywords

• Digital Marketing Experience


• Email And SMS Marketing Management


• Community Management


• Campaign Performance Analysis


• Copywriting

Hard Skills

• Digital Marketing


• DTC Subscription Marketing


• Email Marketing


• SMS Marketing


• Customer Segmentation


• Campaign Analysis


• Content Strategy


• Quality Assurance


• Graphic Creation


• KPI Tracking

Soft Skills

• Organizational Skills


• Detail-Oriented


• Proactive Attitude


• Strong Communication Skills


• Adaptability

Industry Keywords

• Go-To-Market Campaigns


• Customer Journeys


• Organic Social


• Paid Media


• Community Engagement


• User-Generated Content


• Competitor Analysis


• Marketing KPIs


• Lifecycle Campaigns


• Content Release Calendars

Tools & Technologies

• CRM Strategy


• Memberful


• Patreon


• Discord


• Monday.com


• Google Suite


• Media Players


• Livestreaming Tools


• Website Publishing


• Social Media Platforms