Marketing Manager

American Outdoor Products; Boulder (CO); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Unlimited paid time off

Employee profit-sharing program

Job summary

A leading consumer goods company in Boulder, Colorado, seeks a Marketing Manager to develop and execute marketing strategies for its outdoor brands. The role involves leading digital and social media campaigns, managing influencer partnerships, and driving field marketing efforts. Candidates should have over 5 years of relevant experience, exceptional storytelling skills, and the ability to work collaboratively. This position offers a competitive salary of $85,000 - $95,000 and excellent benefits, including unlimited paid time off.

Qualifications

• 5+ years of marketing experience in outdoor or consumer packaged goods industries.
• Proven success in developing brand marketing strategies and campaigns.
• Strong knowledge of social media platforms and content analytics.

Responsibilities

• Develop and execute marketing strategies to amplify brand positioning.
• Manage social media strategy, content creation, and community engagement.
• Analyze performance data to optimize marketing campaigns.

Skills

Social media strategy

Content creation

Analytical skills

Copywriting

Storytelling

Education

College degree in Marketing or related field

Tools

Analytics tools

Job description

Application Instructions

If this role resonates with you, complete a 10-minute survey: https://go.cultureindex.com/s/THr5Jbhmy4, and email your resume along with a brief explanation of why you’re a strong fit for the role to [e-mail]. Use “Marketing Manager” as the subject line.

Applications submitted via LinkedIn Easy Apply will not be reviewed. Only candidates who follow the steps above will be considered.

About the Brands

Backpacker’sPantry and Astronaut Foods are unitedbya passion for innovation, adventure, and exceptional food. Backpacker’s Pantry, founded in 1951, has a rich history of creating gourmet freeze-dried meals that fuel unforgettable outdoor adventures. Astronaut Foods,establishedin 1974, brings the thrill of space exploration to life with fun, freeze-dried snacks. Based in Boulder, Colorado, both brands are committed to delivering high-quality, sustainable products that inspire curiosity, exploration, anddiscovery. Together, we are building a legacy of creativity and excellence in thespecialtyfood space.

What You Will Do

As the Marketing Manager for Backpacker’s Pantry and Astronaut Foods, you will shape how our brands show up and are experienced across digital, social, retail, andother channels. You will lead the development and execution of marketing initiatives that build visibility, spark connection, and bring our brand stories to life. You will take ownership of campaigns from concept through launch, working with internal teams and external partners to move ideas into the world quickly and thoughtfully. This role is highly visible and externally focused, with opportunities to influence brand voice, creative direction, partnerships, and how we engage with our communities.

You will also play a key role in driving field marketing, events, and ambassador efforts, helping the brands build real presence beyond screens. While performance and results matter, this role rewards creative momentum, strong instincts, and the ability to learn and adapt as you go.

Key Responsibilities

• Develop and execute marketing strategies to amplify brand positioning, increase visibility, and strengthen customer loyalty.
• Overseesocial media strategy and execution, including content creation, scheduling, community management, and analytics.
• Develop successfulinfluencerand affiliate programs togrowbrand awareness.
• Drive storytelling efforts through compelling content that resonates with our core customers and engages new audiences.
• Build tactical marketing plans to support new product launches, seasonal campaigns, and promotional initiatives.
• Establisha field marketing calendar to grow awareness through in-person activations, ambassador relationships, and events.
• Create and manage the annual marketing calendar, budget, and forecast, ensuring resources areallocatedeffectively to meet business goals.
• Collaborate with internal teams and external agencies to execute cohesive campaigns and creative initiatives.
• Manage email and SMS marketing programs to increase customer retention and engagement.
• Partner with eCommerce team to support Amazon and DTC marketing efforts.
• Assist Sales team in the creation of trade marketing assets.
• Analyze marketing performance data to assess ROI andoptimizecampaigns for better results.
• Cultivate partnerships and sponsorships with outdoor organizations, educational programs, and other communities aligned with our brands.

What Success Looks Like

• The brands show up with a clear, compelling voice that feels consistent, confident, and recognizable across channels
• Marketing campaigns create energy and visibility, driving engagement with both new and loyal customers
• Field marketing, events, partnerships, and ambassador efforts build genuine connection and community around the brands
• Product launches and seasonal campaigns feel cohesive, well-executed, and memorable
• Creative ideas move quickly from concept to execution, with learning and iteration along the way
• The marketing function is seen internally as a driver of momentum, not just a support role

Who You Are

You are a confident, creative marketer with a point of view.You’reenergized by shaping how brands show up in the world and enjoy influencing how people feel, think, and engage.You’recomfortable leading with ideas, telling compelling stories, and putting work out into the world to see what resonates.

You thrive in fast-moving environments where progress matters more than perfection.You’rewilling to test, learn, and adjust, and youdon’tneed a perfectly defined brief to get started. While you collaborate well with others,you’realso comfortable taking ownership, making decisions, and driving work forward with momentum and conviction.

Qualifications

• - High school diplomarequired; college degree in Marketing, Communications, or a related field preferred.
• - 5+ years of marketing experience, preferably in the outdoor or consumer packaged goods industries.
• - Proven success in leading brand marketing strategies and campaigns.
• - Strong knowledge of social media platforms, content creation, and analytics tools.
• - Exceptional copywriting and storytelling skills, with an ability to craft compelling and on-brand content.
• - Experience working with and managing agency partners, including PR, creative, and digital agencies.
• - Excellent verbal and written communication skills.
• - Willingness to travelforfield marketing events, trade shows, and activations.
• - Organized and detail-oriented, with the ability to juggle multiple projects and deadlines.
• - Natural storyteller and creative thinker who loves connecting with people through authentic and engaging content.
• - Ability to work from our Boulder office four days per week (Tues–Fri).
• - Salary: $85,000 - $95,000/year, based on experience
• - Medical, dental, and vision insurance.
• - Unlimited paid time off.
• - Paid holidays.
• - 401(K) retirement plan.
• - Employee profit-sharing program.
• - Product stipend and access to industry deals.

American Outdoor Products inc. is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees are treated fairly and with respect. We do not discriminate based on race, color, religion, national origin, age, sex, gender, sexual orientation, disability, veteran status, or any other protected characteristic. Our commitment to equal opportunity applies to all aspects of employment.