Creative & Social Media Lead

American Outdoor Products; Boulder (CO); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Unlimited Paid Time Off

401(K) Retirement Plan

Employee Profit-Sharing Program

Product Stipend

Job summary

A family-owned company specializing in outdoor gourmet meals is seeking a Creative & Social Media Lead in Boulder, CO. The role involves leading packaging design, developing digital assets, and managing social media strategies for Backpacker's Pantry and Astronaut Foods. Ideal candidates should have 5+ years of design experience, proficiency in Adobe Creative Suite, and a passion for outdoor recreation.

Qualifications

• 5+ years of experience in creative design, focusing on packaging and digital assets.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Experience creating social media content with platform-specific nuances.

Responsibilities

• Lead design for product packaging for Backpacker's Pantry and Astronaut Foods.
• Create and manage digital assets for eCommerce and retail collateral.
• Develop and execute strategies for organic social media content.

Skills

Creative Design

Social Media Management

Packaging Design

Education

Relevant Bachelor's Degree

Tools

Adobe Creative Suite

Job description

American Outdoor Products provided pay range

This range is provided by American Outdoor Products. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $90,000.00/yr

Job Title: Creative & Social Media Lead– Backpacker’s Pantry

Location: Boulder, CO (Hybrid)

About the Brand:

Backpacker’s Pantry is built on the belief that great food can elevate outdoor experiences. Since 1951, we’ve been crafting gourmet freeze-dried meals designed to sustain adventurers and inspire exploration. As a family-owned company based in Boulder, Colorado, we take pride in combining culinary excellence with sustainable practices, ensuring that our products nourish both people and the planet. Our heritage is rooted in innovation, environmental responsibility, and a relentless commitment to quality. Whether it’s on a mountain peak or around a campfire, we exist to fuel unforgettable moments in the outdoors.

What Will You Do:

American Outdoor Products is looking for a skilled and passionate Creative & Social Media Lead to oversee creative initiatives for our two sub-brands, Backpacker's Pantry and Astronaut Foods. This role will be a blend of packaging design, asset creation for various selling channels, and managing organic social media content. You will be instrumental in helping us develop unique brand stories, ensuring that both brands maintain a consistent, dynamic, and engaging presence across all touchpoints.

Responsibilities:

• Packaging Design (20%): Lead design efforts for product packaging for both Backpacker's Pantry and Astronaut Foods, ensuring consistency with brand identity and alignment with market trends.
• Asset Development (30%): Create and manage digital and print assets across multiple selling channels, including eCommerce (website content, email content, etc.), as well as retail and events collateral
• Paid Ad Development (20%): Design and develop advertising assets for META (Facebook/Instagram), Amazon, and other digital ad platforms, ensuring ads are engaging, on-brand, and optimized for conversion.
• Organic Social Media (30%): Develop, manage, and execute creative strategies for organic social media content (Instagram, Facebook, TikTok, etc.) for both brands, focusing on engagement, growth, and community building. You’ll work in conjunction with leadership to plan and manage content calendars for each brand.
• Creative Ideation: Contribute ideas and concepts to campaigns and brand storytelling, helping push creative boundaries while staying true to AOP's mission.
• Partner Management: Source and manage external partners (e.g., photographers, videographers, illustrators, production agencies) as needed for specialized content.
• Stay ahead on design trends, social media best practices, and new tools and technologies to elevate the brands' presence.

Who You Are:

You are an energetic, adaptable person with an entrepreneurial spirit. You enjoy collaboration as part of a high-performing team, and you are inclined to work independently and take ownership of your responsibilities. You thrive in dynamic environments where there is always something to be done, priorities may shift, and new challenges consistently arise. You can capably develop and implement systems and processes, but you are most excited about working with people. You are a creative at heart and seek out opportunities to tell the stories of the brand.

Qualifications:

• 5+ years of experience in creative design, with a focus on packaging, digital assets, and social media content creation preferably in the outdoor or CPG industry.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
• Experience creating social media content with an understanding of platform-specific nuances and trends.
• An engaging portfolio showcasing experience in branding, design, and social media content creation for multiple brands or projects.
• Strong communication skills and the ability to work effectively with cross-functional teams.
• Attention to detail and ability to manage multiple brands, projects, and deadlines.
• A passion for outdoor recreation, building an outdoors focused community, and a strong sense of stewardship for the places where we work and play
• Ability to work from our Boulder office four days per week (Tuesdays, Wednesdays, Thursdays, Fridays).
• Medical, dental, and vision insurance.
• Unlimited paid time off.
• Paid holidays.
• 401(K) retirement plan.
• Employee profit-sharing program.
• Product stipend and access to industry deals.

AOP is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees are treated fairly and with respect. We do not discriminate based on race, color, religion, national origin, age, sex, gender, sexual orientation, disability, veteran status, or any other protected characteristic. Our commitment to equal opportunity applies to all aspects of employment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

Referrals increase your chances of interviewing at American Outdoor Products by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Get notified about new Creative Lead jobs in Boulder, CO.

Art Director, Retail Experiential Design

Broomfield, CO $100,000.00-$110,000.00 1 week ago

Director of Design - Relocation Assistance to Irvine Provided!

Erie, CO $120,000.00-$145,000.00 2 weeks ago

Denver, CO $158,800.00-$233,400.00 6 days ago

Denver, CO $160,000.00-$180,000.00 1 hour ago

Senior Manager, Creative Services, KMGH / KCDO

Denver, CO $85,000.00-$95,000.00 2 weeks ago

Boulder, CO $125,000.00-$185,000.00 6 months ago

Director of Investor Relations Content & Social Media

Denver, CO $155,000.00-$181,000.00 6 days ago

Denver, CO $90,000.00-$95,000.00 2 months ago

Boulder, CO $125,000.00-$160,000.00 1 day ago

Senior Director, Corporate Communications

Denver, CO $227,000.00-$290,000.00 16 hours ago

Director of Merchandising & Product Development

Boulder, CO $125,000.00-$160,000.00 2 months ago

Broomfield, CO $80,000.00-$100,000.00 2 days ago

Denver, CO $72,000.00-$82,000.00 2 days ago

Senior Art Director -Design-Telecommunications

Associate Director, Advancement Communications

Denver, CO $70,000.00-$90,000.00 1 month ago

Vice President, Client Partnerships - Health, Beauty, and Personal Care

Denver, CO $350,000.00-$450,000.00 1 day ago

Denver, CO $200,000.00-$250,000.00 2 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.