Marketing Manager

Piece of Cake Inc.; Atlanta (GA); On-site; USD 65,000 - 110,000; Full time

Job summary

Piece of Cake Inc. is seeking a marketing professional to identify new markets, forecast sales, and guide pricing and product strategies. You will collaborate with leadership to ensure profitable campaigns and launches, and you will support the development of new products and promotional activities.

The role requires 3–5 years of related experience and a Bachelor’s degree in business or marketing. Strong communication, organizational, and leadership skills are essential, along with proficiency

Qualifications

• Three to five years of experience in a related field is required.
• Bachelor’s degree in business, marketing, or related field preferred.

Responsibilities

• Identify new markets and customers and assess demand for products.
• Conduct market research, sales forecasting, and strategic planning for profitability.
• Analyze pricing to ensure competitive product pricing.
• Maintain knowledge of market trends and advise leadership.
• Collaborate on development of new products.
• Plan and coordinate promotional activities and trade shows.
• Negotiate contracts for services to execute a marketing strategy.
• Perform other duties as assigned.

Skills

Communication

Interpersonal skills

Organization

Analytical skills

Leadership

Budgeting

Marketing principles

Microsoft Office

Education

Bachelor’s degree in business/Marketing

Tools

Microsoft Office

Job description

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conduct pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Secures and maintains corporate and wholesale accounts.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Negotiates contracts for services needed to execute a marketing strategy.
• Performs other duties as assigned.

Required skills/abilities:

• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• A minimum of three to five years of experience in a related field required.
• Bachelor’s degree in business, Marketing, or related field preferred.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.