Marketing Manager

Podpal, Inc; Atlanta (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Podpal, Inc. is seeking a Marketing Manager to lead creative and technical initiatives driving user engagement and growth for the Podpal platform. You will shape campaigns that help podcasters tell stories, interview guests, and build their brands.

You will oversee go-to-market launches, analyze campaign data, and craft reports for executive leadership while collaborating with vendors and internal teams to understand podcasters' needs.

Qualifications

• Bachelor's degree in Marketing or Communications.
• 4+ years organizing research and reporting of marketing campaign results.
• 3+ years managing marketing and creative projects.
• Ability to create visually appealing, modern marketing materials that align with Podpal branding.
• Experience with Webflow, Figma, Adobe CS, Canva, Intercom, MS Office.

Responsibilities

• Plan and oversee go-to-market launches, advertising, email campaigns, events, and social media.
• Gather and analyze data on marketing and advertising campaigns.
• Interview customers to collect user and audience feedback.
• Create and present marketing reports to executive leadership.
• Conduct market and user research to understand podcasters' needs and goals.
• Create scripts for marketing communications including IG stories, explainer videos, and other media.
• Source, interview, hire, and manage marketing contractors, influencers, and other media talent.

Skills

Marketing strategy

Data analysis

Project management

Content creation

Communication skills

Education

Bachelor's degree in Marketing or Communications

Tools

Webflow

Figma

Adobe CS

Canva

Intercom

MS Office

Job description

Seeking a marketing leader with a strong creative and technical backgound to drive user engagement & growth.

APodcaster's Best Friend®

Podpal is the all-in-one platform for podcast management. Podpal combines the best parts of podcast hosting & distribution with productivity tools designed for podcast workflow. Founded in 2018, Podpal has raised over $215,000 in non-dilutive funding from global brands including Google, Hennessy, Target, JP Morgan Chase, Famous Amos, REVOLT, and more.

The Role

With the right Marketing Manager we can redefine the podcasting experience. Together we can help podcasters do more of what they love: telling stories, interviewing guests, and building their brand.

Responsibilities

• Plan and oversee many different activities including go-to-market launches, advertising, email campaigns, events, and social media
• Gather and analyze data on marketing & advertising campaigns
• Interview customers to collect user and audience feedback
• Create and present marketing reports to executive leadership
• Conduct market and user research to better understand the needs, wants, goals, and desires of podcasters
• Create scripts for marketing communications including IGstories, explainer videos, and other creative media
• Source, interview, hire, and manage marketing contractors, social media influencers, and other media talent

What We’re Looking For

• Bachelor's degree in Marketing or Communications
• 4+ years organizing research and reporting of marketing campaign results. Pays close attention to detail.
• 3+ years managing marketing and creative projects in a corporate or consulting role.
• Able to create visually appealing, minimalistic, and modern marketing materials that complement the Podpal brand.
• Experienced with Webflow, Figma, Adobe CS, Canva, Intercom, MSOffice, and more.
• Strong written and verbal communication skills.
• Works well with others. Collaborate with team members, vendors and other company employees to understand the needs of the marketing department.
• Do you have podcasting experience? That's a plus.

Equal Opportunity Employer

Podpal, Inc. is a founder-owned company headquartered in Atlanta, Ga. Our vision is to make a greater impact on society by increasing the diversity of voices and content in podcasting. With your help, we can build the future of podcast management.

Podpal is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.