Brand Marketing Manager, iHeartPodcasts

iHeartMedia; Hills Park (GA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

Paid vacation and sick time

Company holidays

401K plan

Employee Assistance Program (EAP)

Job summary

iHeartMedia in Atlanta, GA is seeking a Brand Marketing Manager for iHeartPodcasts to develop, execute, and optimize marketing initiatives across a diverse portfolio of shows. You will drive audience growth through campaigns, cross-functional collaboration, and data-driven insights.

The ideal candidate is highly organized, digitally fluent, and passionate about podcasts and audio storytelling, with 2+ years of digital marketing experience and strong communication skills.

Qualifications

• BA/BS degree in Marketing, Journalism, Communications, or a related field.
• Minimum of 2 years of post-graduation experience in digital marketing, brand marketing, or a related discipline.
• Proficiency in MS Office and Google Workspace; experience with Adobe Photoshop is a plus.

Responsibilities

• Manage and execute effective, end-to-end marketing campaigns for iHeartPodcasts network brands, supporting show launches, ongoing promotion, and key tentpole moments.
• Provide day-to-day promotional support to podcast brands, ensuring timelines, assets, and deliverables stay on track.
• Collaborate closely with internal teams including production, sales, public relations, legal, digital, and content creation to align marketing efforts with broader business goals.
• Create, schedule, and publish social content across Instagram, TikTok, Twitter/X, and LinkedIn, tailoring messaging to each platform.
• Assist in developing campaign messaging, creative concepts, and promotional materials that reflect brand voice and strategic objectives.
• Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization.
• Pull data and insights across the podcast network to support reporting and inform future campaigns.
• Track industry trends, platform updates, and competitive activity to identify new ideas and growth opportunities.

Skills

Digital marketing

Brand marketing

Analytics tools

Social listening

Time management

Written comms

Verbal comms

Cross-functional

MS Office

Google Workspace

Photoshop

Education

BA/BS in Marketing or related field

Tools

Adobe Photoshop

Analytics dashboards

Job description

About iHeartMedia

iHeartMedia, the number one audio company in America, reaches 90% of Americans every month - a monthly audience that’s twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have: More #1 rated markets than the next two largest radio companies combined; We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America; We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour; iHeartRadio is the #1 streaming radio digital service in America; Our social media footprint is 7 times larger than the next largest audio service; and We have the only complete audio ad technology stack in the industry for all forms of audio, from on-demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need

Bring podcast brands to life. As a Brand Marketing Manager for iHeartPodcasts, you'll play a key role in developing, executing, and optimizing marketing initiatives for our diverse portfolio of shows. You will help grow podcast audiences at scale through thoughtful campaign execution, strong cross-functional collaboration, and data-driven insights. The ideal candidate is highly organized, creatively curious, digitally fluent, and excited to help our podcast brands connect with listeners.

What You'll Do

• Manage and execute effective, end-to-end marketing campaigns for iHeartPodcasts network brands, supporting show launches, ongoing promotion, and key tentpole moments.
• Provide day-to-day promotional support to podcast brands, ensuring timelines, assets, and deliverables stay on track.
• Collaborate closely with internal teams including production, sales, public relations, legal, digital, and content creation to align marketing efforts with broader business goals.
• Create, schedule, and publish social content across Instagram, TikTok, Twitter/X, and LinkedIn, tailoring messaging to each platform.
• Assist in developing campaign messaging, creative concepts, and promotional materials that reflect brand voice and strategic objectives.
• Monitor and analyze campaign performance to identify trends, insights, and opportunities for optimization.
• Pull data and insights across the podcast network to support reporting and inform future campaigns.
• Track industry trends, platform updates, and competitive activity to identify new ideas and growth opportunities.

What You'll Need

• BA/BS degree in Marketing, Journalism, Communications, or a related field.
• Minimum of 2 years of post-graduation experience in digital marketing, brand marketing, or a related discipline.
• Strong understanding of digital and social media trends, platforms, and best practices.
• Comfort working with reporting dashboards, analytics tools, and social listening platforms.
• Excellent time management skills with the ability to juggle multiple projects and deadlines.
• Strong written and verbal communication skills.
• Proven ability to build and maintain effective working relationships across teams.
• Proficiency in MS Office and Google Workspace; experience with Adobe Photoshop is a plus.
• Previous experience in podcast, audio, or entertainment marketing is highly desirable.
• A genuine passion for podcasts and audio storytelling.

What You'll Bring

• Respect for others and a strong belief that others should do this in return.
• Accountability for own work and desire to provide guidance to new team members.
• Ability to contribute to several projects at the same time under a moderate level of direction.
• Application of objective judgement, technical skills and prior experience to solve business problems.
• Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner.
• Desire for continued knowledge sharing and learning.
• Understanding of impact of own decisions.

Location: Atlanta, GA: 1255 Makers Way, Suite A, 30318

Position Type: Regular Time

Type: Full time

Pay Type: Salaried

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

Our organization participates in E-Verify. Click here to learn about E-Verify.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status. Non-Compete will be required for certain positions and as allowed by law.

Are you passionate about media, entertainment, and making an impact through storytelling, innovation, and connection? If you're exploring new opportunities and want to be considered for future roles at iHeartMedia, we invite you to join our Talent Pool. Visit iHeartMedia.com to learn more about us. Please review our Privacy Policy and Terms of Use.