Marketing Liaison

Mariner Healthcare; San Jose (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Mariner Healthcare in San Jose, CA is seeking a marketing professional to develop and sustain referral relationships and maximize admissions in alignment with regional plans.

Responsibilities include coordinating external marketing with health providers, analyzing market trends, and creating tools within budget. Strong writing, PR, and presentation skills are required, along with proficiency in MS Office.

Qualifications

• Bachelor’s degree in marketing or related field preferred.
• 1–3 years experience in health care, long-term care, or insurance sales/marketing.
• 1 year experience with proposal development process.
• Strong technical writing skills.
• Familiar with medical terminology.
• Superior presentation skills – both one-on-one and group.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint).
• Mariner Healthcare reserves the right to discontinue any bonus program at anytime.

Responsibilities

• Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.
• Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
• Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.
• Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
• Develops marketing tools for facility or district within budgetary constraints.
• Responsible for relationship development and management of health partners and organizations; sources new business.
• Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
• Coordinates external marketing of facilities within the community through health providers and organizations.
• Markets the facility’s services to the managed care industry.
• Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
• Plans and oversees the execution of community based promotional events, open houses, and educational seminars.
• Communicates with local media sources to ensure community awareness of facility(ies) services.
• Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
• Performs other duties as assigned.

Skills

Technical writing

Public relations

Medical terminology

Presentation skills

Microsoft Office

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Office

Job description

SUMMARY

Creates and maintains effective markets for facility services by developing and sustaining referral relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.

Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.

Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.

Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.

Develops marketing tools for facility or district within budgetary constraints.

Responsible for relationship development and management of health partners and organizations; sources new business.

Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.

Coordinates external marketing of facilities within the community through health providers and organizations.

Markets the facility’s services to the managed care industry.

Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.

Plans and oversees the execution of community based promotional events, open houses, and educational seminars.

Communicates with local media sources to ensure community awareness of facility(ies) services.

Participates in corporate trade shows, health fairs, and marketing activities, as assigned.

Performs other duties as assigned.

ENTRY QUALIFICATIONS

Bachelor’s degree in marketing or a related field is preferred.

• one to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
• one (1) year experience with proposal development process.

Strong technical writing skills.

Public relations experience preferred.

Familiar with medical terminology.

Superior presentation skills - both one-on-one and group.

Proficient in Microsoft Office products (Word, Excel, PowerPoint).

Mariner Healthcare reserves the right to discontinue any bonus program at anytime.