Community Liason

Santa Fe Care; Santa Fe (NM); On-site; USD 70,000 - 110,000; Full time

Job summary

Santa Fe Care in Santa Fe, NM seeks a Marketing Manager to design and manage marketing strategies, build external relationships, and grow admissions. The role emphasizes developing new leads through calls and visits, engaging referral sources, and tracking sales metrics.

The position requires a minimum of 4 years in healthcare marketing or related sales, with a Bachelor’s degree preferred. Health care product/service sales experience is also valued.

Qualifications

• Bachelor’s degree preferred with healthcare marketing experience.
• Minimum of 4 years in healthcare industry.
• Health care product or service sales experience required.

Responsibilities

• Designs and manages marketing strategies for the facility.
• Generate and develop new leads via inbound/outbound calls and marketing visits.
• Conduct one-on-one contacts with potential referral sources and maintain relationships with current sources.
• Utilize educational opportunities to present the facility to referral sources.
• Identify, contact and manage potential clients; source appropriate patients for the facility.
• Accomplish targeted census goals and coordinate promotions with the team.
• Identify marketing program opportunities and write/edit materials to support sales objectives.
• Track inquiries, admissions, discharges, and sales calls; monitor sales activity.

Education

Bachelor's degree

Job description

Position Purpose:

Manages and coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals through building and developing external business leads and relationships.

Esential Functions of Position:

• Designs and manages the marketing strategies for the facility.
• Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits.
• Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources.
• Utilizes educational opportunities to present the facility to referral sources.
• Identifies, contacts and manages potential clients.
• Sources potential, appropriate patients for facility.
• Accomplish targeted census goals.
• Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in the development of marketing communications and coordinating promotions.
• Identify marketing program opportunities, and write and edit marketing materials to support sales and marketing objectives.
• Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor sales and business activity.
• Participates in departmental budget planning and supplies monthty report to Administrator.
• Perform additional duties as assigned

Education / Requirements:

Bachelor’s degree preferred. A minimum of 4 years experience in healthcare industry and regional healthcare marketing experience preferred; or equivalent combination of education and experience. Health care product or service sales experience required.