Community Liason

Santa Fe Care; Rio Rancho (NM); On-site; USD 60,000 - 90,000; Full time

Job summary

Santa Fe Care seeks a Marketing Manager to lead facility marketing, drive new admissions, and build external relationships with referral sources. You will design strategies, manage campaigns, and track performance to meet census goals.

The role involves outbound and inbound activity, collaboration with teams, and ongoing outreach to educate partners about the facility’s services and value proposition.

Qualifications

• Bachelor’s degree preferred.
• A minimum of 4 years experience in healthcare industry and regional healthcare marketing experience preferred; or equivalent combination of education and experience.
• Health care product or service sales experience required.

Responsibilities

• Designs and manages the marketing strategies for the facility.
• Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits.
• Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources.
• Utilizes educational opportunities to present the facility to referral sources.
• Identifies, contacts and manages potential clients.
• Accomplish targeted census goals.
• Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in the development of marketing communications and coordinating promotions.
• Identify marketing program opportunities, and write and edit marketing materials to support sales and marketing objectives.
• Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor sales and business activity.
• Participates in departmental budget planning and supplies monthty report to Administrator.

Skills

Marketing strategy

Lead generation

Referral relationships

Educational outreach

Client acquisition

Budget planning

Education

Bachelor's degree

Job description

Position Purpose:

Manages and coordinates marketing strategies and activities for the facility. Responsible for growth by obtaining new admissions and meeting proper goals through building and developing external business leads and relationships.

Esential Functions of Position:

• Designs and manages the marketing strategies for the facility.
• Generate and develop new leads through a combination of in-bound calls, out-bound calls and marketing visits.
• Conduct one on one contacts with potential referral sources, maintain positive relationships with current referral sources.
• Utilizes educational opportunities to present the facility to referral sources.
• Identifies, contacts and manages potential clients.
• Sources potential, appropriate patients for facility.
• Accomplish targeted census goals.
• Work individually or with a team in recommending action, scheduling and executing marketing programs, assisting in the development of marketing communications and coordinating promotions.
• Identify marketing program opportunities, and write and edit marketing materials to support sales and marketing objectives.
• Responsible for implementing and managing systems to track inquiries, admissions, discharges, sales calls and other information necessary to monitor sales and business activity.
• Participates in departmental budget planning and supplies monthty report to Administrator.
• Perform additional duties as assigned

Education / Requirements:

Bachelor’s degree preferred. A minimum of 4 years experience in healthcare industry and regional healthcare marketing experience preferred; or equivalent combination of education and experience. Health care product or service sales experience required.