Marketing Liaison

Arcadia Care Watseka; Watseka (IL); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Paid vacations

Paid sick time

Paid holidays

Employee appreciation events (daily/2x

Birthday celebrations

Health, dental, vision, 401K

Life insurance

Employee assistance program

Retail discounts

Telemedicine/virtual doctor visits

Paid break time for nursing mothers

Time off to vote

Job summary

Arcadia Care Watseka is seeking a Marketing Liaison to serve as a bridge between the skilled nursing facility and hospitals to drive patient referrals and admissions. The role focuses on building relationships with hospitals, care managers, and physicians to facilitate seamless transitions for residents.

Ideal candidates have 2–3 years in healthcare sales/marketing, familiarity with SNF admissions, and strong organizational and communication skills.

Qualifications

• 2 to 3 years of sales and/or marketing in healthcare; long-term care marketing experience preferred.
• Familiarity with admissions process at sub-acute, SNF or rehab facility.
• Experience understanding Medicare, Medicaid, and Managed care subacute guidelines.
• Ability to establish good working relationships with social workers, nurses, Physicians, and case managers in hospitals and other medical facilities.
• Excellent organizational skills with attention to documentation.
• Superior follow-up skills and ability to prioritize tasks.
• Professional telephone skills for handling referral calls effectively.
• Computer experience and understanding of hospital EHR system is preferred.
• Primary sales and marketing representative for managing hospital/community referrals and admissions.
• Develop relationships with case management personnel and identify opportunities for alignment, partnering, and growth.
• Work with facility admission team to develop monthly plans and strategies to generate new business.
• Participate in monthly reports on sales activity and market changes.

Responsibilities

• Act as liaison for skilled nursing facility and build hospital relationships to generate referrals and admissions.
• Manage referral calls promptly and professionally to meet referral sources' needs.
• Collaborate with hospital staff to ensure smooth admission processes and transitions.
• Develop monthly plans with facility admission teams to drive new business opportunities.
• Monitor sales activity and market changes and report findings.

Skills

Sales experience

Healthcare marketing

Relationship building

Organizational skills

Telephone skills

Education

High school diploma or GED

Tools

Microsoft Office

Job description

Marketing Liaison

SUMMARY

The Sales and Marketing Liaison is responsible for acting as a liaison for skilled nursing facility. This person will be responsible for building relationships with hospitals, which generate patient referrals and admissions.

BENEFITS OFFERED

• Paid Vacations: Rolls over each year
• Paid Sick Time
• Paid Holidays
• Daily, Weekly, Monthly Employee Appreciation Events
• Birthday, Anniversary Celebrations
• Health, Dental, Vision, 401K, and more available
• Company Paid Life Insurance – at no cost to you
• Free Employee Assistance Programs: Professional support & Guidance on Family, Money, Health, Legal Services and more
• Huge Discounts at all major retailers (Walmart, Costco, etc.) at no cost to you!
• Virtual Visits with Doctors 24/7, without setting up additional accounts or apps
• Paid Break Time for Nursing Mothers
• Time Off to Vote

ESSENTIAL DUTIES AND RESPONSIBILITIES

• 2 to 3 years of sales and/or marketing in healthcare; long-term care marketing experience preferred.
• Familiarity with the admissions process at a sub-acute, SNF or rehab facility.
• Experience with understanding insurances Medicare, Medicaid, and Managed care subacute guidelines.
• Must have the ability to establish good working relationships with social workers, nurses, Physicians, and case managers in assigned hospitals and other medical facilities as appropriate and indicated.
• Excellent organizational skills with a detail orientation towards documentation.
• Superior follow-up skills and ability to organize and prioritize numerous tasks.
• Professional telephone skills with the ability to handle referral calls effectively and efficiently, meeting the needs of the referral sources and families.
• Computer experience and understanding of hospitals EHR system is preferred.
• Primary sales and marketing representative for managing hospital/community referrals and admissions.
• Develop strong relationships with case management personnel and identify new opportunities for alignment, partnering, and growth.
• Work with facility admission team to develop monthly plans and strategies to generate new business.
• Participate in monthly reports on sales activity, competitor/referral source changes in the marketplace and develop marketing plan
• Assure that the admission process is seamless and positive, including but not limited to identifying all necessary device/equipment and immediate medical needs necessary to ensure a smooth transition to the facility.
• Communicate critical and/or strategic changes to hospital functions, relationships, programs, and opportunities.

QUALIFICATIONS

• Must possess, as a minimum, a high school diploma or GED.
• Be knowledgeable with Microsoft Office (Outlook, Word, Excel).
• Must have patience, tact, cheerful disposition, and enthusiasm, as well as must be willing to handle residents, staff, and visitors, based on whatever maturity level at which they are currently functioning.