Marketing Liaison

Executive Home Care; Newtown (PA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Monthly car allowance

Uncapped commission

Medical plan eligibility

Paid time off

401(k) & HSA

Job summary

Executive Home Care of Newtown seeks a Marketing Liaison to drive referral development across Bucks County. You will plan and execute the territory marketing strategy, build relationships with hospitals, elder-law professionals, and care advocates, and convert partnerships into steady referrals for private-pay, long-term care insurance, and VA benefits clients.

You will work with the Owner with substantial independence, in a non-clinical role, focusing on education, branding, and partner

Qualifications

• 3+ years of outside sales, business development, or community liaison experience in home care, home health, hospice, senior living, or related healthcare referral-based sales.
• Active network of referral relationships in Bucks County senior care and healthcare community.
• Record of meeting or exceeding referral or sales goals.
• Strong presentation, public speaking, and relationship-management skills.
• CRM usage for pipeline and activity tracking.
• Valid driver’s license and reliable vehicle.

Responsibilities

• Develop, own, and execute an annual and quarterly Bucks County marketing plan.
• Identify and manage referral relationships with hospitals, rehab discharge planners, elder law attorneys, financial advisors, and VA benefits providers.
• Represent the company at community events and with partner sites; ensure materials align with brand standards and privacy requirements.
• Record outreach and pipeline status in the CRM; report weekly on activity and priorities.

Skills

Outside sales

Business development

Relationship management

Public speaking

CRM usage

Territory planning

Driving

Education

Bachelor's degree (preferred)

Tools

CRM platforms

Job description

The Marketing Liaison owns referral development for Executive Home Care of Newtown across all of Bucks County. The role plans and runs the company's territory marketing strategy: choosing which referral channels and accounts to target, building relationships with the professionals who advise families on care decisions, representing the company in the community, and turning those relationships into a steady flow of new private-pay, long-term care insurance, and Veterans-benefit clients. The Liaison works directly with the Owner and has substantial independence in how the territory is developed. Executive Home Care provides non-medical in-home care. The Liaison does not provide hands-on care, conduct clinical assessments, or set client pricing; client intake, assessment, and service agreements are handled by the Owner.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Territory Strategy & Planning (approx. 20%)

• Develop, own, and execute an annual and quarterly Bucks County marketing plan, including target referral segments, priority accounts, event calendar, and activity goals, subject to Owner approval
• Analyze referral-source performance, market coverage, and competitor presence; independently re-prioritize outreach to underperforming or underpenetrated segments (e.g., memory care)
• Recommend and manage the territory marketing budget for events, sponsorships, and educational programs

2. Referral Relationship Development (approx. 45%)

• Identify, cultivate, and manage referral relationships with hospital and rehab discharge planners and case managers, elder law and estate attorneys, financial advisors, long-term care insurance professionals, Veterans service officers, senior living communities, hospice organizations, and physician practices
• Convert existing and new professional relationships into active, recurring referral sources
• Reactivate dormant referral relationships and expand presence in underpenetrated segments
• Serve as the company's primary point of contact for referral partners; resolve partner concerns and coordinate hand-offs to the Owner for client intake

3. Community Education & Brand Representation (approx. 20%)

• Design and deliver educational "door-opener" presentations (e.g., aging in place, paying for care with long-term care insurance and VA benefits, technology in senior care) at senior living communities, partner sites, and professional groups
• Represent Executive Home Care at community events, health fairs, chamber functions, and professional networking events
• Ensure all marketing materials and communications are consistent with franchise brand standards and applicable consumer-protection and privacy requirements
• Record all outreach, referral activity, and pipeline status in the company CRM on a timely and accurate basis
• Report weekly to the Owner on activity, referrals, conversions, and territory priorities
• Protect client and prospect information in accordance with company confidentiality policies and HIPAA privacy practices

YEAR-ONE SUCCESS MEASURES

Specific targets will be set in a written Year-One Performance Plan within the first 90 days. Measures will include:

• Number of active referral partners generating referrals each month
• New client starts sourced from Liaison-attributed referral sources
• Referral-to-start conversion rate and reactivation of dormant referral partners
• Outreach activity and CRM completeness

QUALIFICATIONS — REQUIRED

• 3+ years of outside sales, business development, or community liaison experience in home care, home health, hospice, senior living, or related healthcare referral-based sales
• An established, active network of referral relationships in the Bucks County senior care and healthcare community
• A documented record of meeting or exceeding referral or sales goals
• Strong presentation, public speaking, and relationship-management skills
• Disciplined use of a CRM for pipeline and activity tracking
• Valid driver's license, acceptable driving record, and a reliable vehicle insured at or above company-required minimum liability limits
• Based in or within reasonable commuting distance of Bucks County

Preferred

• Bachelor's degree in business, marketing, healthcare administration, or a related field
• Working knowledge of long-term care insurance and VA Aid & Attendance benefits
• Experience with home care or healthcare CRM platforms

PHYSICAL DEMANDS & WORK ENVIRONMENT

The duties above are performed mainly in the field, in the offices of referral partners, at senior living communities, and at community events. The role requires regular driving throughout Bucks County; standing and speaking for extended periods during presentations and events; and occasionally lifting and carrying marketing materials and event displays of up to 25 pounds. Reasonable accommodations will be made to enable qualified individuals with disabilities to perform the essential functions of the position.

COMPENSATION & BENEFITS

• Base salary paid bi-weekly, based on experience and network strength
• Uncapped commission on revenue from new clients sourced through Liaison-attributed referral sources, per the written Commission Plan
• Monthly car allowance
• Eligibility for the company group medical plan (premiums 100% employee-paid through pre-tax payroll deduction)
• 80 hours (two weeks) of paid time off per calendar year
• 401(k) plan and Health Savings Account planned; eligibility subject to plan terms

PRE-EMPLOYMENT REQUIREMENTS

Employment is contingent on satisfactory completion of: a Pennsylvania State Police criminal history check (and FBI fingerprint check if the candidate has not been a Pennsylvania resident for the prior two consecutive years) as required of home care agency employees under the Older Adults Protective Services Act; a motor vehicle record check; proof of current auto insurance; and reference checks. Background checks are conducted in compliance with the Fair Credit Reporting Act and Pennsylvania's Criminal History Record Information Act. The successful candidate must also sign the company's Confidentiality and Non-Solicitation Agreement.

EQUAL EMPLOYMENT OPPORTUNITY & AT-WILL EMPLOYMENT

Executive Home Care of Newtown is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, creed, ancestry, national origin, sex (including pregnancy, sexual orientation, and gender identity or expression), age, disability, genetic information, veteran status, use of a guide or support animal, or any other status protected by federal, state, or local law, including Title VII, the ADA, the ADEA, and the Pennsylvania Human Relations Act.

Employment with Executive Home Care of Newtown is at-will. This job description is not a contract of employment and may be revised at any time to meet business needs.

ABOUT EXECUTIVE HOME CARE

Executive Home Care of Newtown is a locally owned and operated home care agency providing non-medical in-home care to seniors throughout Bucks and Montgomery Counties, Pennsylvania. We are backed by the national Executive Home Care franchise network and operate with the accessibility, responsiveness, and care standards of a business the owner runs personally.