Marketing Leader for Premium Coffee Growth (Hybrid)

Peet's Coffee; Portland (OR); Hybrid; USD 175,000 - 225,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employee Assistance Program (EAP)

401(k) plan

Paid leave

Employee discount

Job summary

Stumptown Coffee seeks a strategic Senior Director, Head of Marketing based at our Portland, OR headquarters. You will lead a cohesive, premium brand and marketing strategy across omni-channel channels to grow awareness, sales and customer acquisition, balancing data-driven decisions with creativity and a touch of irreverence.

You will oversee Marketing Plans, Advertising, Social, PR, Partnerships, eCommerce, Product Innovation, and a cross-functional team, reporting to the VP and contributing

Qualifications

• 10+ years of brand leadership experience in a multi-channel environment including CPG & Retail.
• Craft beverage or coffee experience preferred; Premium brand experience strongly preferred.
• Bachelor’s degree in Marketing, Business or a related field; MBA preferred.
• A strong commercial mindset and proven track record of driving growth and profitability.
• Demonstrated analytical, creative, collaborative and strategic thinking delivering brand-building results
• Experience building digital strategies and campaigns with relevant KPIs.
• Experience managing creative teams as well as external agencies, able to balance timelines across multiple stakeholders and effectively lead in a matrix environment.
• Passionate and knowledgeable about consumers, trends, social scenes, emerging talent and platforms to keep our brand relevant, relatable and aspirational with consumers.
• Exceptional communication skills; able to communicate with internal, external and public audiences.

Responsibilities

• Brand Leadership
• Marketing Strategy & Planning
• Consumer Communications including PR and Social Media
• Strategic Partnerships & Collaborations
• Consumer Insights
• eCommerce & Subscriptions
• Product Innovation
• Financials
• Team Leadership & Development

Skills

Brand leadership

Multi-channel experience

CPG experience

Retail experience

Education

Bachelor's degree

MBA preferred

Job description

Stumptown Coffee seeks a strategic Senior Director, Head of Marketing based at our Portland, OR headquarters. You will lead a cohesive, premium brand and marketing strategy across omni-channel channels to grow awareness, sales and customer acquisition, balancing data-driven decisions with creativity and a touch of irreverence.

You will oversee Marketing Plans, Advertising, Social, PR, Partnerships, eCommerce, Product Innovation, and a cross-functional team, reporting to the VP and contributing