Marketing Leader: Brand & Growth (On-Site)

Bank-of-New-Hampshire; Laconia (NH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision coverage

401(k) with company match

Tuition Assistance

Paid vacation and PTO for volunteerism

Job summary

Bank of New Hampshire is seeking a Marketing Officer (On-Site) to lead marketing initiatives from concept to execution at our Laconia, NH office. The role focuses on shaping the customer experience, guiding a marketing team, and collaborating across the organization to drive growth and engagement.

The ideal candidate will balance strategic planning with hands-on execution, bringing experience in both digital and traditional channels, copywriting, and data-driven decision making.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience leading a small marketing team.
• Strong organizational and project management skills.
• Knowledge of customer engagement across digital and traditional channels.
• Excellent written and verbal communication; copywriting skills.
• Analytical skills to measure marketing ROI.
• Willingness to travel for events and community initiatives.

Responsibilities

• Mentor and lead the Marketing team to drive strategy and campaigns.
• Manage projects from concept to execution with quality and timeliness.
• Collaborate with internal and external partners to develop campaigns.
• Drive customer-focused marketing strategies using data and insights.
• Oversee creative development for ads, content, and promotions.
• Coordinate internal communications about marketing initiatives and updates.
• Create content for website, newsletters, and reports.
• Measure ROI and optimize campaigns based on performance.

Skills

Strategic marketing

Team leadership

Project management

Digital and traditional marketing

Copywriting

Communication

Travel readiness

Education

Bachelor's degree in Marketing/Communications/Advertising/Business

Tools

Microsoft Office

Job description

Bank of New Hampshire is seeking a Marketing Officer (On-Site) to lead marketing initiatives from concept to execution at our Laconia, NH office. The role focuses on shaping the customer experience, guiding a marketing team, and collaborating across the organization to drive growth and engagement.

The ideal candidate will balance strategic planning with hands-on execution, bringing experience in both digital and traditional channels, copywriting, and data-driven decision making.