Marketing Officer (On-Site)

Bank of New Hampshire; Laconia (NH); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Paid time off and volunteer leave

Tuition assistance

401(k) with company match

Company-paid disability

Dental & Vision coverage

Job summary

Bank of New Hampshire seeks an experienced Marketing Officer (On-Site) to lead marketing initiatives from concept to execution at our Laconia main office. You will mentor a small team, collaborate with internal and external partners, and drive growth and customer loyalty through strategic, data-informed campaigns.

You will craft engaging content, oversee creative development across channels, and ensure campaigns meet brand and regulatory standards while delivering measurable ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Management, or related field.
• Experience leading and developing a small marketing team.
• Strong prioritization, organization and project management skills; ability to collaborate across all levels of the organization.
• Strong understanding of customer engagement strategies across digital and traditional channels.
• Proficiency in Microsoft Office applications.
• Excellent written and verbal communication including copywriting.
• Outstanding organizational, project management, and time management skills.
• Collaborative mindset with ability to build relationships across all levels.

Responsibilities

• Mentor the Marketing team, fostering collaboration, creativity, accountability, and professional growth.
• Manage marketing projects and campaigns from planning through execution, ensuring quality and timely delivery.
• Represent the marketing team in corporate projects to define and execute tasks.
• Partner with internal stakeholders and external partners to develop compelling campaigns and brand experiences.
• Drive customer-focused marketing strategies by analyzing feedback, identifying opportunities, and improving the customer journey.
• Oversee creative development for advertising, branded content, digital communications, promotions, events, and community engagement.
• Coordinate internal communications to keep employees informed of marketing initiatives, promotions, and product updates.
• Create engaging content for the website, newsletters, annual reports, press releases and other marketing materials.
• Measure campaign performance, evaluate ROI, and recommend improvements based on data and insights.
• Ensure all marketing materials meet brand standards, regulatory requirements, and compliance guidelines.
• Support vendor management, audits, and other departmental initiatives.
• Serve as a trusted partner across the organization, helping strengthen our brand while delivering exceptional customer experiences.

Skills

Leadership

Project management

Customer engagement

Copywriting

Organization

Analytical skills

Collaboration

Creative problem solving

Travel willingness

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Microsoft Office

Job description

Marketing Officer (On-Site)

Full time Corporate Officer Main Office-Admin, Laconia, NH, US

Bank of New Hampshire is an award-winning local bank with locations across the state of New Hampshire. We are proud to celebrate our 195 th year of serving our communities and customers as the oldest independent bank in the state.

At Bank of New Hampshire, we believe great marketing goes beyond campaigns—it's about creating meaningful connections with our customers and communities. We're looking for an experienced, creative, and strategic Marketing Officer to lead our marketing initiatives, champion the customer experience, and support the high-performing team that brings our brand to life.

This is a Full-time (On-Site) position, and will be based out of our main office in Laconia - in the heart of New Hampshire's Lakes Region.

We’re searching for a forward-thinking leader who has the ability to see the big picture and bring strategic plans to life. If you're a collaborative leader who thrives on turning insights into action, enjoys balancing strategy with creativity, and is passionate about building lasting relationships, we'd love to meet you.

What You'll Do

As our Marketing Officer, you'll play a key role in shaping how customers experience our brand across every touchpoint. You'll support marketing initiatives from concept to execution while coaching a talented team and collaborating across the organization to drive growth, engagement, and customer loyalty.

In this role, you will:

• Mentor the Marketing team, fostering collaboration, creativity, accountability, and professional growth.
• Manage marketing projects and campaigns from planning through execution, ensuring quality, consistency, and timely delivery.
• Represent the marketing team in corporate projects to define and execute tasks.
• Partner with internal stakeholders and external partners to develop compelling campaigns and brand experiences.
• Drive customer-focused marketing strategies by analyzing feedback, identifying opportunities, and improving the customer journey.
• Oversee creative development for advertising, branded content, digital communications, promotions, events, and community engagement.
• Coordinate internal communications to keep employees informed of marketing initiatives, promotions, and product updates.
• Create engaging content for the website, newsletters, annual reports, press releases and other marketing materials.
• Measure campaign performance, evaluate ROI, and recommend improvements based on data and customer insights.
• Ensure all marketing materials meet brand standards, regulatory requirements, and compliance guidelines.
• Support vendor management, audits, and other departmental initiatives.
• Serve as a trusted partner across the organization, helping strengthen our brand while delivering exceptional customer experiences.

What You Bring

We're looking for someone who combines strategic thinking with hands-on support and a passion for delivering exceptional customer experiences.

Preferred Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Business Management, or a related field.
• Prior experience leading and developing a small marketing team.
• Strong prioritization, organization, project management skills and ability to work collaboratively across all levels of the organization
• Strong understanding of customer engagement strategies across digital and traditional channels.
• Must be highly proficient in Microsoft Office applications.
• Excellent written and verbal communication skills, including strong copywriting abilities.
• Outstanding organizational, project management, and time management skills.
• Strong analytical skills with the ability to measure marketing effectiveness and campaign ROI.
• A collaborative mindset with the ability to build relationships across all levels of the organization.
• A creative problem solver who can balance strategic planning with day-to-day execution.
• Willingness to travel as needed to support company events and community initiatives.

Why You'll Love This Role

This is more than a marketing leadership position—it's an opportunity to help shape the future of our brand while making a meaningful impact on our customers, employees, and communities. You'll have the opportunity to:

• Drive high-impact marketing initiatives that influence the Bank's growth.
• Support and inspire a talented, collaborative marketing team.
• Drive innovation and elevate customer experience.
• Partner with leaders across the organization to bring ideas to life.
• Make a lasting impact at a community-focused financial institution that values relationships, integrity, and service.

Bank of New Hampshire is proud to provide our employees with competitive pay, generous benefits and paid time off, as well as paid time to volunteer and give back to the communities in which we operate and live. We also provide our employees with tuition assistance, internal training opportunities and more!

Other Benefits Include:

• Medical, Dental & Vision coverage effective day one of employment
• Health Savings Account
• Paid vacation and paid time off for volunteer work
• Incentive Compensation Plan (Bonus) based upon performance and plan guidelines
• Company paid Short- and Long-Term Disability
• Voluntary employee paid benefits such as AFLAC
• 401(k) with company match
• Employee activities and recognition
• Employee Assistance Program
• Tuition Assistance

Bank of New Hampshire is fully committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State, and local laws that prohibit employment discrimination.

EEO Employer Including Vets and Disability | Member FDIC