GenAI Story Architect — Global Brand Narratives Lead

Accenture PLC; Chicago (IL); On-site; USD 87,000 - 194,000; Full time

Job summary

Accenture seeks a Story Strategist to shape and amplify client narratives, leading investigative storytelling from discovery through activation across advertising, social media, and investor communications.

You will guide executive-ready stories aligned to business priorities, leverage AI for governance and efficiency, and elevate the brand through differentiated storytelling across markets.

Qualifications

• Minimum 6 years of experience in strategic communications, editorial leadership, marketing, or journalism
• Exceptional writing, editing, and message framing skills with executive-level polish
• Proven ability to lead impactful storytelling for global brand impact
• Expertise in audience segmentation, content governance, and message development
• Strong stakeholder management across executive and cross-functional teams – regardless of level
• Behavioral strengths: critical thinking, intellectual curiosity, leadership agility, problem solving
• Skilled in conducting in-depth interviews and synthesizing insights into compelling, business-aligned narratives

Responsibilities

• Lead identification, shaping, and delivery of external-facing stories aligned to enterprise-wide priorities
• Conduct in-depth investigative interviews with client account teams and leadership
• Shape story tone and lead writing, editing, and oversight of high-impact content
• Champion data-driven storytelling by defining success metrics and analyzing insights
• Collaborate with senior stakeholders to align messaging and activation
• Apply and advise on AI tools to accelerate editorial workflows
• Provide mentorship to team members and share best practices
• Adapt stories for executive communications, earnings support, and investor relations
• Partner with senior stakeholders to align narratives to enterprise priorities
• Translate client success into stories supporting reputation and market differentiation
• Advise leaders on story selection and positioning for executive moments
• Stay at the forefront of storytelling innovations and digital media evolution
• Lead or support strategic storytelling initiatives and pilots

Skills

Storytelling

Strategic communications

Editorial leadership

Audience insights

Stakeholder mgmt

Gen AI governance

Job description

Accenture seeks a Story Strategist to shape and amplify client narratives, leading investigative storytelling from discovery through activation across advertising, social media, and investor communications.

You will guide executive-ready stories aligned to business priorities, leverage AI for governance and efficiency, and elevate the brand through differentiated storytelling across markets.