Marketing Lead North America

Versuni; Burlington (MA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive base salary

Hybrid working model

High growth environment

Inclusive working culture

Job summary

Versuni is seeking a Marketing Lead North America based in the Burlington/Boston area to shape the regional marketing strategy for the US and Canada. You will own portfolio strategy, P&L, pricing, and brand activation while driving growth across channels and partners.

You will lead a cross‑functional team, manage a substantial marketing budget, and partner with sales, media, and ecommerce to build a strong brand funnel from awareness to conversion.

Qualifications

• Seasoned marketer with leadership experience in consumer goods/ electronics.
• Experience in brand and performance marketing to maximize ROAS.
• Proven ability to manage large marketing budgets and P&L.
• Strong project management and agency management capabilities.
• Experience leading cross-functional teams across marketing, sales, and ecommerce.
• Excellent stakeholder management and communication skills.
• Fluent English, written and spoken.
• Willingness to be based in Burlington/Boston area.

Responsibilities

• Lead 18‑month rolling forecast aligned with category goals.
• Develop portfolio strategy and pricing to drive profitable growth.
• Localize global strategies using market and data insights.
• Own and manage marketing budgets to meet strategic goals.
• Create 360° integrated marketing campaigns with media, ecommerce, and shopper teams.
• Collaborate with sales to build and execute distributor/retailer plans.
• Lead a high‑performing team of category marketers and media specialists.
• Coordinate with internal teams and external agencies to maintain workflow.
• Analyze market trends to sustain competitive advantage.
• Coordinate with local and global executives for alignment.

Skills

Marketing leadership

Brand & performance marketing

Budget management

Agency management

Team leadership

Stakeholder management

English fluency

Office presence

Job description

Marketing Lead North America

Based in Burlington/Boston area.

About the role

We’re now looking for a Marketing Lead North America to elevate Versuni's presence across US and Canada. This is a business‑critical leadership opportunity to shape the regional marketing strategy and drive business growth across one of the most diverse and dynamic markets. As the regional business owner, you will lead the marketing agenda with end‑to‑end accountability for portfolio strategy, P&L performance, competitive positioning, consumer engagement, and channel strategy while working for an industry leader that doesn’t just follow trends but sets them.

The impact you’ll make

• Lead 18‑month rolling forecast outlook in line with category ambitions and market dynamics
• Drive portfolio strategy, ensuring the right product positioning and competitive pricing to drive profitable business growth
• Localize global strategies based on deep consumer insights derived from market and data analytics
• Own and manage marketing budgets to ensure achievement of strategic business and marketing goals
• Develop and execute 360° integrated marketing strategies working in close collaboration with Media, E‑Commerce and Shopper marketing teams, to build a strong brand funnel from awareness to conversion
• Represent the business in front of the business customers, i.e. distributors, retailers building and executing sales plans together with Sales team
• Lead and nurture a high‑performing team of Category Mkt Managers, Media Manager, Media PR Influencer, Perfect Store Mkt Manager
• Design and maintain a high‑performing workflow between internal teams and external agencies (Creative, PR, Media, Event etc.)
• Analyse local and global market trends to create and sustain competitive advantage
• Coordinating with both local and global executive stakeholders, ensuring alignment and visibility

The skills and knowledge you’ll bring

• Solid relevant marketing and commercial experience, gained in consumer goods
• Global consumer electronics industry background is a differentiator
• Strong understanding of brand and performance marketing activation optimizing both campaign ROAS on key platforms (Amazon, Google, etc.) and overall ROI using Marketing Mix Modeling
• Highly effective project management skills
• Proven agency management expertise
• Team management experience is a must have
• Effective global stakeholder management skills
• Skilled at managing large marketing budgets and act towards business objectives
• Initiative taker with high ownership to drive category growth
• Fluent English in both spoken and written language
• Based locally and happy to come to the office 2‑3 days a week

What we’ll give you in return

• Competitive base salary | benchmarked against global industry and market leaders
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game‑changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world‑class brands, and shape the future of home living. We’re ready for you — are you ready for us?