Marketing Lead: Local Events & Digital Campaigns

H Mart; Lyndhurst (NJ); On-site; USD 63,000 - 93,000; Full time

Benefits offered by this job

Health, Dental & Vision insurance

401(k) with match

Life Insurance and AD&D

Paid time off & holidays

Lunch provided

Employee Assistance Program

Job summary

H Mart in Lyndhurst, NJ seeks a Marketing Lead to manage in-store events, grand openings, and external booths from concept to post-event reporting. You will execute local activations, drive product-focused promotions, and build 360-degree marketing strategies for launches.

The role requires strong familiarity with Google Ads Manager and Meta Business Suite, plus travel to store locations as needed. You will collaborate with purchasing, optimize ad campaigns for ROAS, and analyze KPIs to inform

Qualifications

• 3–5 years of proven marketing experience with events and digital campaigns.
• Hands-on experience with Google Ads Manager and Meta Business Suite; the ability to track metrics and provide data-led reports.
• Ability to own projects from start to finish with minimal supervision.

Responsibilities

• Lead the lifecycle of in-store events, grand openings, and external booths from concept to post-event reporting.
• Execute local activations and ad placements at community festivals to maximize brand visibility and customer acquisition.
• Collaborate with purchasing to develop and execute product-focused promotions that drive sales and store traffic.
• Build full-funnel, 360 degree marketing strategies for product launches.
• Execute and optimize Google and Meta ad campaigns for maximum performance.
• Analyze KPI's to generate actionable insights that enhance targeting and creative strategies.
• Conduct competitor research and execute marketing activities to ensure cross-channel strategy implementation.
• Manage the marketing budget with a focus on ROI, optimizing resource allocation and tracking program performance.
• Build strong relationships with store managers to provide guidance and foster a culture of collaboration and accountability.
• Willingness to travel to various store locations as needed for on-site support and research.

Skills

Event planning

Digital marketing

Data analysis

Cross-functional collaboration

Travel readiness

Bilingual Korean/English

Tools

Google Ads Manager

Meta Business Suite

Job description

H Mart in Lyndhurst, NJ seeks a Marketing Lead to manage in-store events, grand openings, and external booths from concept to post-event reporting. You will execute local activations, drive product-focused promotions, and build 360-degree marketing strategies for launches.

The role requires strong familiarity with Google Ads Manager and Meta Business Suite, plus travel to store locations as needed. You will collaborate with purchasing, optimize ad campaigns for ROAS, and analyze KPIs to inform