Marketing Lead - Growth & Campaigns (Hybrid, Bellevue)

Blueprint

Bellevue (WA)

Hybrid

USD 110,000 - 170,000

Full time

3 days ago

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Job summary

Blueprint is seeking a Marketing Lead in Bellevue, WA to own and execute the company’s marketing programs. You will translate growth priorities into a clear market story, drive integrated campaigns, customer-proof content, and sales enablement with measurable engagement across Blueprint’s services and partner channels.

The role blends strategic leadership with hands-on work, from calendar planning to content creation, channel optimization, and performance tracking.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent professional experience.
3–5 years of progressive B2B marketing experience, owning integrated campaigns and leading teams.
Experience in technology/consulting/data/AI/ cloud B2B environments.
Ability to connect marketing strategy to demand generation, sales enablement, and measurable business outcomes.
Strong writing, editing, messaging and storytelling to clarify technical topics.

Responsibilities

Develop and execute an annual and quarterly marketing plan aligned with growth priorities.
Build messaging architecture connecting Blueprint's story to solutions, industries, and partnerships.
Translate priorities into an integrated marketing calendar with audiences, messages, offers, channels, owners, timelines, budgets, and success measures.
Lead integrated campaigns across web, email, social, events, webinars, partner channels, paid media, thought leadership, and ABM.
Partner with Client Development to build demand-gen and account-expansion programs.
Own campaign planning from brief to launch, ensuring content, creative, audience, lead routing, seller engagement, and measurement.
Guide blogs, case studies, customer stories, white papers, webinars, podcasts, presentations, landing pages, newsletters, and other market-facing content, prioritizing customer outcomes.
Turn technical expertise into clear stories for executive, business, and technical audiences.
Create a repeatable customer-proof program with quantified outcomes and testimonials.
Maintain Blueprint's brand voice, messaging, and market positioning across channels.
Balance partner practices with Blueprint's broader capabilities and story.
Manage partner marketing activities, joint campaigns, events, and follow-up.
Oversee sales enablement materials and ensure alignment with positioning.
Manage website content, landing pages, email programs, social, SEO, and digital performance.
Improve digital conversion journeys from first engagement to qualified conversation.
Establish content governance and lifecycle to audit and refresh assets.
Build social/editorial strategy balancing customer proof and thought leadership.
Turn conferences and partner events into integrated campaigns with measurable results.
Establish KPI dashboards, reporting, and data-driven decisions.
Manage marketing budget, vendors, freelancers, and tools.
Lead Marketing Coordinator and drive growth opportunities.
Improve marketing processes and AI-enabled workflows.