Marketing Lead (Demand Gen | Build from 0→1)

Tandem Inc.; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

$0 cost medical

401k matching

Lunch and dinner in office

Gym membership stipend

Clear Travel Pass

Tech equipment

Mentorship pairing

Relocation assistance

Job summary

Tandem Inc. is seeking a Marketing Lead (Demand Generation) in New York, NY. This role involves building and owning a demand generation engine that drives pipeline growth across various channels. The ideal candidate will have 4+ years of experience in demand generation and a proven track record in fast-paced environments. Benefits include unlimited PTO, 401k matching, and medical coverage. Compensation ranges from $100,000 to $150,000 based on experience.

Qualifications

• 4+ years of experience in demand generation or product marketing.
• Proven ability to build marketing engines in fast-growing startups.
• Experience with content and partnership strategies.

Responsibilities

• Build and own a demand generation engine from scratch.
• Drive inbound pipeline through multiple marketing channels.
• Optimize the company's website for conversion.

Skills

Demand generation

Growth marketing

Product marketing

Brand marketing

Content strategy

Cross-functional collaboration

Education

Top-tier education in a selective environment

Advanced degrees

Tools

HubSpot

Google Ads

LinkedIn Campaigns

Job description

Location

New York City

Employment Type

Full time

Location Type

On-site

Department

Go-To-Market

Compensation

• $100K - $150K

Marketing Lead (Demand Gen | Build from 0 to 1)

Location: New York, NY (On-site)

Compensation: $100,000–$150,000 base depending on experience

Employment: Full-time

Department: Marketing

About Revin

At Revin, our mission is to bring superintelligence to the built world. Millions of operators across Home Services, Construction, and Remodeling have been overlooked by the last wave of technology. We believe AI is the most transformational platform change in history, but the hard work lies in thoughtful, context-aware applications of this technology to the real world.

Revin provides operators with an end-to-end system of intelligence to automate and scale revenue. Our modular suite of products includes Scheduling, Appointment Management, Membership Management, Inside Sales, Revenue Capture, Marketing, and Funnel Optimization.

Today, over $2.3B in revenue runs on Revin, making us the #1 AI partner for enterprise operators. Customers include Sears Home Services, Astara Capital, Del Air, Long Home Remodeling, ImproveIt Remodeling, Sage Home, and more. We’ve raised $10M from top investors and highly strategic angels.

The Role: Marketing Lead (Demand Generation)

This is a true 0 to 1 role where you’ll own pipeline generation across channels and define how a modern B2B marketing function should operate. This is a high-ownership, high-impact role for marketers with 3–5+ years of experience who thrive in ambiguity, enjoy wearing multiple hats, and want to leave a visible fingerprint on a fast-scaling company. You’ll work closely with leadership, partner tightly with sales, and shape how RevinAI is positioned in the market. You will be directly responsible for generating pipeline and shaping how Revin shows up in the market.

What You’ll Do

• Build and own a demand generation engine from the ground up
• Drive inbound pipeline across content, paid, SEO/SEM, and partnerships with clear ownership of pipeline targets
• Develop and execute content strategy across website, blog, and sales enablement
• Overhaul and optimize the RevinAI website for conversion and search
• Plan and manage conference strategy, logistics, and on-the-ground execution
• Own and optimize Google Ads and LinkedIn campaigns
• Partner closely with sales to align messaging, pipeline goals, and attribution
• Establish foundational marketing processes, tooling, and reporting (HubSpot)

Who You Are

• 4+ years of experience in demand generation, growth, product marketing, or brand marketing
• Proven 0 to 1 marketing experience at a fast-growing startup
• Experience across content, product marketing, brand, conferences, partnerships, and demand generation
• Someone with top-tier education in a highly selective and academically rigorous environment and/or experience at top-performing SaaS or AI companies.
• Advanced degrees are a plus
• Strong execution skills across multiple channels—not just strategy
• Comfortable thriving in ambiguity and fast-changing environments
• Self-starter with strong ownership mentality
• Clear communicator who can work cross-functionally with sales and leadership

Don’t Work Here If

• You only have FANG or public-company experience
• You do not have SaaS experience
• You prefer narrowly scoped roles with heavy structure
• You have repeated short stints (less than one year per role)
• You are not excited about building a marketing engine from zero

Compensation & Benefits

• Base salary: $100,000–$150,000 depending on experience
• Significant upside through early ownership, equity, and career growth

Benefits

• Unlimited PTO
• $0 cost medical
• 401k matching
• Lunch and dinner in office
• Gym membership stipend
• Clear Travel Pass
• Tech equipment
• Mentorship pairing with a Revin advisor/investor to help you grow
• Relocation assistance

Compensation Range: $100K - $150K