Marketing Lead — Advanced Leadership Initiative

Harvard University FAS Human Resources; Cambridge (MA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Generous paid time off

Medical, dental, and vision health保险

Retirement plans with university贡献

Commuter benefits

Job summary

Harvard Business School in Boston, MA, seeks a Marketing Manager for ALI to lead integrated marketing and communications, translating mission and fellowship experiences into compelling outreach for Fellows, alumni, faculty, partners, and external audiences.

This hybrid role combines strategic planning with hands‑on execution across brand, recruitment marketing, content, digital presence, events, analytics, and collaboration with leadership to advance visibility and impact.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5–7 years of progressively responsible experience in marketing, communications, digital marketing, content strategy, or a related field.
• Experience developing integrated, multi‑channel marketing and communications strategies.
• Experience using analytics to evaluate marketing effectiveness.
• Ability to manage multiple projects with stakeholders.

Responsibilities

• Develop and continuously refine an integrated marketing and communications strategy aligned with ALI’s mission, Fellowship recruitment, programming, alumni engagement, and broader positioning.
• Use audience insights, performance data, market trends, external best practices, and marketing expertise to recommend priorities, campaigns, channels, investments, and opportunities to expand ALI’s visibility, reputation, and reach.
• Translate strategic priorities into measurable, multichannel marketing plans and campaigns that communicate and strengthen ALI’s positioning, value proposition, Fellowship experience, community, and impact.
• Lead Fellowship recruitment marketing and new and existing partner organization outreach by developing targeted campaigns, compelling prospective‑Fellow communications, recruitment collateral, and building relationships with professional membership organizations and other candidate pipeline partners.
• Develop and execute an integrated content strategy that brings ALI’s mission and impact to life through compelling stories about Fellows, alumni, faculty, projects, collaborations, leadership, and social impact.
• Write, edit, and produce high-quality content and communications for websites, newsletters, email campaigns, social media, presentations, reports, program materials, profiles, event communications, and other audiences and channels.
• Manage and continuously improve ALI’s website, social media, email, and broader digital presence, applying SEO/AEO/GEO/AISO, accessibility, user‑experience, and digital content best practices to strengthen discoverability, engagement, and audience experience.

Skills

Integrated marketing

Storytelling

Content strategy

Analytics

Project management

Education

Bachelor’s degree or equivalent

Tools

CRM

Marketing automation

Analytics platforms

CMS

Job description

Harvard Business School in Boston, MA, seeks a Marketing Manager for ALI to lead integrated marketing and communications, translating mission and fellowship experiences into compelling outreach for Fellows, alumni, faculty, partners, and external audiences.

This hybrid role combines strategic planning with hands‑on execution across brand, recruitment marketing, content, digital presence, events, analytics, and collaboration with leadership to advance visibility and impact.