Senior Digital Strategist: Alumni Content & Marketing

Harvard University; Cambridge (MA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Tuition assistance

Commuter benefits

Job summary

Harvard University is seeking a Digital Strategist to lead AA&D’s digital content across email, social, and web, elevating storytelling and alumni engagement. You will manage multi-channel content for HAA and College alumni, craft multimedia assets, and steer cross-channel campaigns that align with Harvard priorities.

You will mentor student producers, perform social listening, and collaborate with HPAC partners to strengthen Harvard’s online presence and impact.

Qualifications

• 3+ years working in marketing, communications, content strategy, or related experience.
• Bachelor’s degree or equivalent.
• Strong experience developing written communications for digital marketing channels.
• Experience in writing marketing copy for email and/or social media (preferably both).
• Evening and weekend work required at least once or twice monthly with on-site Cambridge presence.

Responsibilities

• Manages AA&D’s digital marketing strategy across email, newsletters, social, web, and select print platforms.
• Develops and manages content for HAA and College alumni—emails, posts, and web content.
• Oversees HAA/College alumni social channels on Facebook, Instagram, LinkedIn, Threads and more.
• Produces and edits short-form video and social-first content for alumni audiences.
• Maintains content calendars, production schedules, and engagement workflows.
• Builds knowledge on university programs to inform newsletters and campaigns.
• Plans paid and organic social campaigns with CMS project leads.
• Cultivates relationships with HPAC social partners.
• Mentors student content producers during the academic year.
• Leads social listening and analytics; reports trends and risks to leadership.
• Directs the CMS Staff Assistant in social content support.
• Contributes to special projects with CMS leadership.
• Performs other duties as assigned.

Skills

Content strategy

Digital marketing

Social media

Copywriting

Editorial judgement

Storytelling

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Hootsuite

Buffer

Sprout

Job description

Harvard University is seeking a Digital Strategist to lead AA&D’s digital content across email, social, and web, elevating storytelling and alumni engagement. You will manage multi-channel content for HAA and College alumni, craft multimedia assets, and steer cross-channel campaigns that align with Harvard priorities.

You will mentor student producers, perform social listening, and collaborate with HPAC partners to strengthen Harvard’s online presence and impact.