Strategic Marketing Lead for Advanced Leadership Initiative

Harvard University; Cambridge (MA); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Tuition assistance

Job summary

Harvard Business School’s Advanced Leadership Initiative (ALI) seeks a Marketing Manager to develop integrated marketing and communications strategies that advance visibility, reputation, engagement, and impact.

This role leads ALI’s day-to-day marketing as a trusted partner to leadership, translating the Fellowship’s mission and community into compelling communications for prospective Fellows, participants, alumni, faculty, and partners.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• Minimum of 5–7 years of progressively responsible experience in marketing, communications, digital marketing, content strategy, or a related field.
• Demonstrated experience developing and executing integrated, multi-channel marketing and communications strategies.
• Exceptional attention to detail, writing, editing, and storytelling skills, including the ability to communicate complex ideas clearly and persuasively.
• Experience with digital marketing, email marketing, websites/content management systems, and social media.
• Strong project management and time management skills and demonstrated ability to manage multiple projects, priorities, stakeholders, and deadlines simultaneously.
• Experience using analytics and audience insights to evaluate and improve marketing effectiveness.
• Demonstrated ability to operate both strategically and tactically, moving comfortably from developing recommendations and plans to hands-on execution.
• Positivity, professionalism, flexibility, creativity, and resourcefulness.

Responsibilities

• Develop and continuously refine an integrated marketing and communications strategy aligned with ALI’s mission, Fellowship recruitment, programming, alumni engagement, and broader positioning.
• Translate strategic priorities into measurable, multichannel marketing plans and campaigns that communicate and strengthen ALI’s positioning, value proposition, Fellowship experience, community, and impact.
• Lead Fellowship recruitment marketing and new and existing partner organization outreach by developing targeted campaigns, compelling communications, and building relationships with professional membership organizations.
• Develop and execute an integrated content strategy that brings ALI’s mission and impact to life through stories about Fellows, alumni, faculty, projects, collaborations, leadership, and social impact.
• Write, edit, and produce high-quality content and communications for websites, newsletters, email campaigns, social media, presentations, reports, program materials, profiles, event communications, and other audiences.
• Manage and continuously improve ALI’s website, social media, email, and broader digital presence with SEO/AEO/GEO/AISO, accessibility, UX, and digital content best practices.
• Strengthen engagement across the ALI community by developing communications that connect current Fellows, alumni, faculty, partners, and other stakeholders; showcase alumni accomplishments and impact.
• Lead marketing and communications for ALI programs and events, including information sessions, seminars, symposia, speaker programs, convenings, and alumni activities.
• Extend the reach and impact of ALI programming through articles, video, photography, social media, email, and other digital storytelling and promotional content.
• Establish and monitor performance metrics and manage marketing operations, including reporting to leadership, timelines, budgets, vendors, and ensuring brand consistency.

Skills

Writing & storytelling

Editing

Digital marketing

Email marketing

Social media

CMS / Web content

Project management

Analytics

Executive communication

Strategic thinking

Education

Bachelor’s degree or equivalent

Tools

CRM

Marketing automation

Job description

Harvard Business School’s Advanced Leadership Initiative (ALI) seeks a Marketing Manager to develop integrated marketing and communications strategies that advance visibility, reputation, engagement, and impact.

This role leads ALI’s day-to-day marketing as a trusted partner to leadership, translating the Fellowship’s mission and community into compelling communications for prospective Fellows, participants, alumni, faculty, and partners.