Marketing Lead

Devoted Studios; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Professional development

Job summary

Devoted Studios is a globally remote development company serving the gaming industry with porting, co-development, and art production. We are seeking a Marketing Lead to own the function end-to-end, including brand, content, podcast, and materials the sales team uses in client conversations.

You report to the CEO and will build an automation infrastructure to move faster with less noise. This high-expectation role requires a long track record in marketing leadership, deep brand instincts, and

Qualifications

• 10+ years in marketing
• Experience owning a marketing function end to end
• Strong brand instinct across channels
• Created sales and client-facing materials used by a commercial team
• Worked with founders/senior leadership as a true business partner
• Clear judgement on priorities and resource allocation
• Able to lead and manage people, contractors, or agencies
• Excellent communication with clients and team; direct leadership style
• Structured, delivery-focused, and able to report concisely with metrics
• Strong analytics, dashboards, and performance reporting
• Familiarity with AI and automation tooling

Responsibilities

• Own Brand & Positioning across channels including website, social, events, and partnerships
• Own pitch decks, sales decks, case studies, and capability materials
• Manage Social & Content direction; ensure production milestones and IP clearances
• Oversee Devoted Speakeasy podcast editorial quality and amplification
• Lead and delivery of marketing team; weekly reporting to founder; performance reviews
• Coordinate with contractors, agencies, and vendors
• Ensure marketing efforts are aligned with business goals and measurable outcomes

Skills

Marketing leadership

Brand strategy

Sales materials

Analytics & reporting

English proficiency

Remote collaboration

Tools

Marketing automation

AI workflows

Job description

Devoted Studios is a globally remote development company specializing in Co-development, Porting, and End-to-End Art Production for the global gaming industry.

We collaborate across time zones to support projects on all major platforms, engines and styles - from AAA titles to emerging technologies. Our team includes world-class talents who bring deep expertise in external development, pipeline optimization, and creative problem-solving. Whether its porting games to new systems, enhancing gameplay features, or crafting stunning visuals, Devoted Studios operates as a trusted, flexible extension of our partners’ internal teams. We are proud to be the development partner of choice for industry leaders such as:

• Epic
• Xbox
• Meta
• Obsidian Entertainment
• Riot
• Gearbox Software

Devoted Studios has one of the strongest brand presences in GameDev. We are looking for a Marketing Lead to own the function end to end. You will own the brand, the content, the podcast, and everything our sales team takes into a client conversation. You will report directly to the CEO, work as a genuine partner to her, raising the bar on what we already do well, keeping everything tightly connected to what actually matters for the business, and building the automation infrastructure that lets us move faster without adding noise.

This is a high-expectation role for a high-output leader.

Key Responsibilities:

Brand & Positioning

Across social, podcast, website, events and client materials, you are the guardian of the Devoted brand - high quality, consistent voice, and a clear sense of where we are going.

• Evolve our positioning as the business grows, and keep it sharp against the market
• Hold the quality bar across every external touchpoint
• Own the website, brand assets, conference presence, merch, and partnership materials
• Commission and direct creative work rather than producing it yourself

Sales & Client Materials

Our BD team owns client relationships. You own what they walk in with. Pitch decks, sales decks, case studies and capability materials should make Devoted the obvious choice before anyone speaks.

• Own the pitch and sales deck library, and keep it current with what we are actually delivering
• Turn shipped projects into case studies and proof points, working with production and engineering to get the detail
• Package our core services - porting, co-development, art, engineering - so each one is clearly positioned rather than described generically
• Work closely with BD on what lands in client conversations, and sharpen accordingly

Social & Content

We have a strong social presence and an experienced team behind it. Your job is to keep it excellent, accurate, and pointed at something.

• Set the content direction and make sure what we publish reflects real production work and milestones
• Coordinate with clients on material approvals and IP permissions, with zero tolerance on publishing anything uncleared
• Direct our marketing automation and AI workflows, built and maintained in-house, so the team gets more from what it produces
• Oversee community management in coordination with community leads

Devoted Speakeasy Podcast

Devoted Speakeasy is one of the industry's most respected voices in GameDev. It has a loyal audience and a strong identity. Your job is to protect that and keep it sharp, not to turn it into a marketing funnel.

• Maintain editorial quality and brand consistency
• Oversee guest pipeline and production cadence
• Ensure podcast content gets properly amplified across other channels
• Keep the tone and positioning true to what makes Speakeasy worth listening to

Team & Delivery

You will lead a team of experienced marketing professionals and take full ownership of how they deliver. The founder should never have to chase an update or wonder what the team is working on.

• Set priorities, run tight delivery cadences, and hold the team to them
• Decide where marketing effort goes, review it against what it was meant to achieve, and stop what isn’t working
• Weekly reporting to the founder - short, clear, numbers-driven
• Own performance across the team, including the difficult conversations
• Manage contractors, agencies, and external vendors

• 10+ years in marketing, with meaningful time leading teams

• Experience owning a marketing function end to end, including setting priorities and managing people, contractors, or agencies
• GameDev, or an adjacent creative or technical services business selling to enterprise clients - you know what a studio or publisher decision-maker cares about
• Strong brand instinct and experience owning brand across channels including website, social, and events or conferences - you know what’s on-brand, what isn’t, and why it matters
• You have built sales and client-facing material that a commercial team actually used, including pitch decks, case studies, and capability documents
• You have worked closely with founders or senior leadership as a true business partner
• Clear judgement on priorities - you can say what you would stop as easily as what you would start
• You get what you need from people who don’t report to you
• Comfortable being direct - with your team, with clients, with leadership
• Highly structured and delivery-focused without being bureaucratic
• Solid grasp of analytics, dashboards, and performance reporting
• Fluent enough with AI and automation tooling to direct it well
• Able to communicate effectively in English
• Based in LATAM or Canada
• If based in Canada, located in Quebec
• Available for at least 3-4 hours of overlap with Central European working hours

Nice to Have:

• Background in GameDev, art production, or the broader creative industry
• Experience in outsourcing, co-development, or work-for-hire services
• Experience with B2B marketplaces or talent platforms
• Email marketing platform experience (Mailchimp, GetResponse, or similar)

We offer:

• Strong and enthusiastic team - you will have the opportunity for knowledge sharing, learning, and professional self-development
• Interesting and challenging tasks - solve diverse and challenging issues, communicate with people within the company as well as with our partners;
• Convenient working conditions - remote work, the opportunity to build your own working day with flexible working hours
• А chance to work in a highly professional and dynamic team working with a wide range of International Game Production projects and opportunities to develop professionally.

This is a remote, full-time position.

We are an equal opportunity company and all qualified applicants will receive consideration for a contract without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.