Marketing Lead

Unto Labs; United States; Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Hardware and tool allowance

Conference and learning budget

Unlimited vacation policy

Flexible work environment

Job summary

Unto Labs, a startup building open standards for the Thru blockchain, seeks a Founding Go-to-Market leader to define and tell its story. You will own marketing strategy, brand positioning, and messaging for deeply technical and financial products, collaborating with engineering, product, and creative teams to position Unto Labs as a leading infrastructure provider.

In this early hire role you will design campaigns for product launches and ecosystem milestones, translate complex concepts into

Qualifications

• 5+ years in GTM, brand marketing, or communications roles.
• Proven ability to shape messaging for technical products.
• Experience building creative campaigns and brand strategy.
• Skilled at distilling complex topics into accessible narratives.
• Excellent written, verbal, and visual communication.
• Comfortable working in a fast-paced startup environment.

Responsibilities

• Define and evolve marketing strategy, brand positioning, and messaging.
• Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives.
• Build scalable content across web, social, and advertising channels.
• Translate complex technical concepts into clear and compelling stories for broad audiences.
• Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia.
• Collaborate with engineering, product, and creative teams to convey Unto Labs' value.
• Drive GTM initiatives including partnerships, event presence, and outreach.
• Measure and analyze marketing efforts to optimize reach and effectiveness.

Skills

GTM strategy

Brand marketing

Campaign design

Technical storytelling

Startup experience

Written communication

Job description

About Unto Labs

Unto Labs delivers products that change how individuals interact with their money. We're developing the open standards for the Thru blockchain (thru.org). We solve problems at the intersection of developers, enterprise, and consumer needs. We're building the next generation of blockchain technology, from core consensus primitives to performance-tuned networking stacks, on commodity servers.

About the Role

We are seeking a driven and strategic Founding Go-to-Market (GTM) leader to define and tell Unto Labs’ story. You will own the development and refinement of our marketing strategy, furthering our brand narrative, crafting messaging for deeply technical & financial products, and leading the charge on campaigns to engage wide-ranging audiences, including developers, partners, and the general public. You’ll collaborate across engineering, product, and creative to position Unto Labs as a leading infrastructure provider and distinctive technology brand.

Responsibilities

• Define and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream stakeholders.

• Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives.

• Build scalable content and communication systems across web, social, and advertising channels/

• Translate complex technical concepts from consensus protocols, cryptography, distributed systems into clear and compelling stories that resonate with both crypto-native and mainstream audiences.

• Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia.

• Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' and Thru's unique value.

• Drive GTM initiatives including partnerships, event presence, and outreach.

• Measure and analyze marketing efforts to optimize reach and effectiveness.

Qualifications

• 5+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations.

• Proven ability to shape messaging for highly technical products and communicate to broad audiences.

• Experience building out creative and memorable marketing campaigns and brand strategy from an early stage.

• Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders

• Excellent written, verbal, and visual communication skills.

• Comfortable working in a fast-paced, dynamic startup environment.

Nice to Have

• Experience with video production, design, or multimedia storytelling

• Familiarity with blockchain, crypto, or distributed systems

• Portfolio demonstrating brand, campaign, or product marketing

Why Join Us?

• Shape and own the GTM and marketing function at a company at the frontier of distributed systems, financial, and blockchain innovation.

• Collaborate with a founding team of world-class engineers to define the voice of groundbreaking technology.

• Influence company direction as an early hire with room to grow.

• Work with top-tier tools and budgets in a flexible, supportive environment.

Compensation and Benefits

• Competitive salary and significant equity upside

• Flexible work environment

• Unlimited vacation policy

• Health insurance

• Hardware and tool allowance

• Conference and learning budget