Marketing Lead

Eastridge Workforce Solutions; San Diego (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

Eastridge Workforce Solutions in San Diego seeks a Marketing Director to lead brand development for upscale hospitality and food & beverage initiatives. You will shape strategy and oversee execution across digital, creative, and partnerships.

The role requires 8–10+ years in marketing, with a track record in hotels or luxury brands, and a hands-on leader who can translate vision into measurable campaigns that drive guest engagement and revenue.

Qualifications

• Approximately 8-10+ years of progressive marketing experience in hospitality or consumer-facing industries.
• Strong experience in brand strategy, positioning, digital marketing, social media, and content development.
• Proven ability to develop, launch, and manage marketing programs from concept through execution.

Responsibilities

• Develop and execute marketing strategies to strengthen brand positioning and drive growth.
• Lead brand development to elevate presence in the upscale hospitality market.
• Create integrated campaigns across digital, social, advertising, email, and traditional channels.
• Oversee marketing initiatives across hospitality, dining, events, and guest experiences.
• Develop compelling brand messaging and creative content for target audiences.

Skills

Marketing strategy

Brand development

Digital marketing

Social media

Content creation

Campaign management

Analytics

Cross-functional

Budget management

Partnerships

Job description

Job Title

Marketing Director

Location

San Diego, CA

Salary Pay Range and Other Compensation

$100,000 - $130,000 annually, depending on experience. Bonus potential.

Employment Type

Full-Time | Direct Hire

FLSA Status

Exempt

Schedule

Full-Time | 100% Onsite

About the Role

We are seeking an experienced Marketing Director to join an established hospitality organization in San Diego with a focus on delivering elevated guest experiences. This is an exciting opportunity for a creative, strategic, and hands‑on marketing professional to lead brand development, strengthen market positioning, and execute innovative marketing initiatives across hospitality and food and beverage offerings. The ideal candidate brings a combination of hospitality and broader brand marketing experience, with a proven ability to develop successful marketing programs from the ground up. This individual will take ownership of both strategy and execution, driving brand awareness, guest engagement, and revenue growth through compelling storytelling, digital marketing, creative campaigns, and strategic partnerships.

Essential Duties and Responsibilities

• Develop and execute comprehensive marketing strategies that strengthen brand positioning, increase visibility, and drive business growth.
• Lead brand development initiatives to elevate the organization's presence within the upscale hospitality market.
• Create and implement integrated marketing campaigns across digital, social media, advertising, email, and traditional channels.
• Oversee marketing initiatives supporting hospitality, dining, special events, and guest experiences.
• Develop compelling brand messaging, storytelling, and creative content that resonates with target audiences.
• Manage website content, digital marketing initiatives, social media presence, and online brand consistency.
• Lead creative production efforts, including photography, videography, promotional materials, and marketing collateral.
• Develop and execute food and beverage marketing campaigns to increase awareness, engagement, and revenue.
• Identify opportunities for strategic partnerships, local collaborations, and promotional initiatives.
• Partner with leadership and operational teams to align marketing strategies with business objectives.
• Manage relationships with external agencies, creative vendors, photographers, and marketing partners.
• Monitor campaign performance, website analytics, engagement metrics, and marketing ROI to optimize effectiveness.
• Develop marketing plans, calendars, and initiatives that support both short-term objectives and long-term brand growth.
• Identify opportunities to improve marketing processes, expand audience reach, and strengthen competitive positioning.
• Remain current on hospitality, luxury branding, digital marketing, and consumer trends.

Qualifications

• Approximately 8-10+ years of progressive marketing experience, ideally with a combination of hospitality and other consumer-facing industries.
• Previous marketing experience within hotels, hospitality, luxury, lifestyle, or similarly brand-focused environments strongly preferred.
• Demonstrated success developing, launching, and managing marketing programs or brand initiatives from concept through execution.
• Strong experience in brand strategy, positioning, digital marketing, social media, advertising, and content development.
• Experience creating and executing marketing campaigns that drive measurable business results.
• Understanding of upscale hospitality branding, guest experience, and consumer engagement.
• Experience supporting food and beverage, restaurant, or experiential marketing initiatives preferred.
• Ability to balance high-level marketing strategy with hands‑on execution and day-to-day responsibilities.
• Strong creative judgment with experience overseeing brand messaging, visual content, and marketing materials.
• Experience collaborating with internal stakeholders, external agencies, and creative partners.
• Strong analytical skills with the ability to evaluate campaign performance and make data-driven recommendations.
• Experience working with established hospitality brands or branded hotel environments is a plus.
• Ability to provide examples of marketing programs, campaigns, or brand initiatives personally developed and executed.

Disclaimer

The compensation and benefits information in this posting represent a good faith and reasonable estimate of what it might pay for this position. This information may be modified at any time, subject to applicable law.

Equal Opportunity Employer

Eastridge Workforce Solutions is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity, and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Eastridge Workforce Solutions also prohibits harassment or retaliation of applicants or employees based on any of these protected categories. It is our policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Massachusetts Candidates

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Privacy

Information collected and processed as part of your candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Eastridge’s Privacy Policy https://www.eastridge.com/privacy-policy, as well as

Eastridge’s Pre-Use Notice of Collection and Automated Decision-Making Technologies https://www.eastridge.com/data-collection-notice

By applying for this job, you agree to receive calls, AI-generated calls, if applicable, text messages, or emails from Eastridge Workforce Solution, and/or its agents and contracted partners related to confirming assignments and job openings. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier. To opt out of receiving SMS messages from us at any time, simply reply to the text with "STOP." Please be aware that message and data rates may apply to any SMS messages sent or received. You can access our SMS Terms and Conditions by visiting https://www.eastridge.com/sms-terms-and-conditions

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