Marketing Lead

Moonello; Northville (MI); On-site; USD 90,000 - 110,000; Full time

Job summary

Join a dynamic agency that is redefining digital marketing for innovative SaaS solutions. As a strategic marketing leader, you will develop comprehensive marketing strategies that drive user acquisition and retention across diverse projects. This role offers the opportunity to influence the entire marketing lifecycle, from product launches to optimizing campaigns for maximum ROI. Collaborate with talented teams, mentor emerging marketers, and apply your expertise in a data-driven environment. If you are passionate about making a significant impact and thrive in a collaborative setting, this is the perfect opportunity for you.

Benefits

Company Paid Healthcare

Life Insurance

Short Term Disability

Professional Development Opportunities

Collaborative Work Environment

Mentorship Programs

Qualifications

• 5+ years in marketing with focus on B2B or B2C SaaS products.
• Proven record of successful SaaS marketing strategies and product launches.

Responsibilities

• Develop and execute marketing strategies for SaaS products.
• Manage go-to-market strategies and multi-channel marketing campaigns.
• Analyze campaign performance and optimize for user engagement.

Skills

SaaS Marketing Strategy

Digital Marketing Channels

Analytics and CRM Platforms

Team Leadership

Product Launches

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Salesforce

Marketo

Job description

This range is provided by Moonello. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $110,000.00/yr

Additional compensation types

Commission

Direct message the job poster from Moonello

Experienced Technologist | Founder of Moonello | Co-founder of SERPrecon

About the job At Moonello, we're not just building software; we're crafting digital experiences that propel businesses forward. We're a dynamic and rapidly growing agency that crafts, designs, and builds custom software platforms and digital marketing initiatives for startups and companies.

Are You Ready to Drive the Marketing Strategy for Cutting-Edge Software Solutions? Are you a seasoned marketing expert who is passionate about launching innovative products and accelerating growth? Do you excel at crafting strategic plans, mentoring a team, and optimizing the entire marketing funnel, from acquisition to retention and churn management related to SaaS products?

If you're ready to leverage your deep understanding of marketing to shape the success of diverse software platforms for our clients and Moonello, we are looking for you.

Why You Should Join Moonello (Instead of Just Another Marketing Gig)

• Strategic Software/SaaS Marketing Leadership: Move beyond routine tasks and define the overarching marketing strategies for innovative Software/SaaS products we build and support.
• Full Funnel Impact: Own and influence the entire marketing lifecycle, from generating awareness and acquiring users to nurturing leads, driving adoption, and reducing churn.
• Product Launch Expertise: Be the marketing spearhead for launching new SaaS applications and significant feature releases into the market.
• Data-Driven Environment: Utilize analytics and marketing tools to inform strategy, measure success, and continuously optimize campaigns for maximum ROI.
• Collaborative Innovation: Partner closely with design, development, product management, and client teams to ensure marketing aligns perfectly with product capabilities and business goals.
• Mentorship & Team Growth: Guide and mentor marketing team members, fostering a culture of learning, strategic thinking, and high performance.
• Growth and Development: We invest in your growth, providing opportunities to expand your strategic skills and stay ahead of the latest SaaS marketing trends and technologies.
• Diverse Industry Exposure: Apply your expertise across a variety of SaaS projects in different sectors, keeping your work dynamic and challenging.
• Be a Key Player: Join a rapidly growing agency where your strategic vision and execution will directly impact our success and the success of our clients.

What You'll Be Doing

• Develop and own the overarching marketing strategy for client SaaS products and Moonello's own marketing initiatives.
• Plan, execute, and manage comprehensive go-to-market strategies and launch campaigns for new SaaS products and features.
• Design and oversee multi-channel marketing campaigns (including SEO, SEM, PPC, content marketing, email marketing, social media, paid media) focused on user acquisition, lead generation, and customer retention.
• Analyze marketing campaign performance, user behavior, funnel metrics, and cohort data to identify insights and drive strategic optimizations.
• Develop, implement, and refine strategies specifically focused on user engagement, product adoption, retention, and churn reduction.
• Mentor, coach, and develop marketing team members, providing guidance on strategy, execution, and professional growth.
• Collaborate closely with internal product, design, development, and external client stakeholders to ensure cohesive product messaging and market positioning.
• Define key marketing KPIs (e.g., MQLs, SQLs, conversion rates, CAC, LTV, churn rate), track progress meticulously, and report on performance and strategic recommendations to leadership and clients.
• Stay ahead of the curve on SaaS marketing best practices, competitive landscape analysis, industry trends, and emerging marketing technologies.
• Contribute to marketing budget planning and resource allocation to maximize impact.

What We're Looking For

• Must be located in Southeast Michigan
• 5+ years of experience in marketing, with a significant focus (3+ years strongly preferred) specifically on B2B or B2C SaaS products.
• Proven track record of developing and executing successful SaaS marketing strategies, including product launches that achieved measurable business outcomes.
• Deep understanding of the SaaS customer lifecycle, key metrics (MRR, ARR, LTV, CAC, Churn Rate, Activation Rate), and growth levers specific to the SaaS model.
• Hands-on experience strategizing and overseeing various digital marketing channels (SEO, SEM, Content Strategy, Email Marketing Automation, Paid Social, etc.) within a SaaS context.
• Strong analytical skills with demonstrated experience using marketing analytics and CRM platforms (e.g., Google Analytics, Mixpanel, Amplitude, HubSpot, Salesforce) to derive actionable insights and inform strategic decisions.
• Demonstrated experience in developing and implementing successful strategies for customer retention and churn reduction.
• Excellent leadership, strategic thinking, and communication skills, with prior experience mentoring or managing team members (formally or informally).
• Ability to translate complex product features and technical concepts into compelling value propositions and marketing messages.
• A portfolio or documented examples/case studies showcasing successful SaaS marketing campaigns, strategies, and quantifiable results you have driven.

Bonus Points:

• Experience working in a digital marketing agency or consulting environment.
• Proficiency with specific marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Experience with product-led growth (PLG) strategies and tactics.
• Familiarity with A/B testing methodologies and conversion rate optimization (CRO).
• Experience with marketing developer tools, AI-powered SaaS, or other technically complex software products.

What We Offer:

• Competitive salary commensurate with experience
• Company Paid Healthcare, Life Insurance, and Short Term Disability
• Opportunities for professional development and growth in advanced SaaS marketing strategies
• A fun, collaborative, and supportive work environment where your ideas are valued
• The chance to work on exciting and challenging SaaS projects across diverse industries
• Mentorship from experienced professionals and the opportunity to mentor others
• A chance to make a real strategic impact at a growing company

Ready to Join the Moonello Team?

If you're a passionate and strategic Marketing leader ready to make a significant impact on innovative Software/SaaS products and mentor a growing team, we encourage you to apply!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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