Lead Marketing

Harley-Davidson Motor Company; Davidson (NC); Remote; USD 98,000 - 148,000; Full time

Job summary

A leading motorcycle brand seeks a Lead Marketing professional to spearhead marketing initiatives and engage with the Dealer Network. The role involves collaboration with internal and external stakeholders to drive impactful campaigns and ensure alignment with market strategies. A strong background in marketing is essential, along with 8+ years of experience in the field.

Benefits

Annual bonus programs

Health insurance benefits

401k program

Employee discounts on products

Qualifications

• 8+ years of related marketing experience.
• Expertise in driving successful marketing campaigns.
• Strong communication and relationship-building skills.

Responsibilities

• Leads development of dealer marketing plans.
• Acts as a conduit between company and dealers.
• Tracks and reports on marketing effectiveness.

Skills

Interpersonal Skills

Communication Skills

Marketing Strategy

Education

High School Diploma

Bachelor's Degree

Job description

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Auto req ID: 34868
Title: Lead Marketing
Job Function: Marketing
Location: Remote
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work.Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely.

The Retail Marketing Lead will drive strategy, execution and measurement of key North American product and campaign marketing initiatives through engagement and conversion within the Harley-Davidson Dealer Network. The Retail Marketing Lead will be able to work with minimal supervision while working closely with internal stakeholders, external partners, and Harley-Davidson Motor Company employees to develop, lead and report on key retail-level marketing initiatives.

Job Responsibilities

• Leads the development of impactful and integrated dealer marketing plans to achieve the desired performance for motorcycles, general merchandise, parts and accessories and service
• Acts as a conduit between the company and the Dealers
• Serves as a subject matter expert to Dealers on marketing plans in alignment with the in-market marketing strategies.
• Leads activation of dealership marketing programs, events, tools and planning
• Develops creatives and assets to support dealer level marketing needs
• Work in close collaboration with internal and external Harley-Davidson partners, dealerships to deliver on retail goals and initiatives
• Collaborate with internal cross-functional teams and marketing subject matter experts on program requirements, policies, and procedures related to the campaigns that are executed through the dealer network.
• Track, measure, and report on the effectiveness of marketing efforts executed

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

Required
• Typically requires a minimum of 8 years of related experience
• Proven track record of driving successful marketing campaigns and delivering business objectives
• Experience translating brand level campaigns initiatives into retail programs
• Ability to develop constructive and cooperative working relationships with others and relate well to individuals with a variety of backgrounds.
• Strong interpersonal, verbal and written communication skills.
• Ability to use sound judgement and discretion in dealing with sensitive and/or confidential information matters.

Preferred
• Experience in the motorcycle, automotive, or related wholesale or franchise model industries preferred

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Direct Reports:No
Travel Required:0 - 10%
Pay Range:98,500 - 147,700
Visa Sponsorship:This position is not eligible for visa sponsorship
Relocation:This position is not eligible for relocation assistance

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