Personalization Marketing Lead

Creative Circle; Irving (TX); Remote; USD 100,000 - 125,000; Full time

Job summary

Creative Circle seeks a Personalization Marketing Lead for a remote freelance role. This position involves developing content campaigns, managing projects, and enhancing email marketing strategies through personalization initiatives. Candidates should have strong technical skills in HTML, CSS, and Javascript, along with significant experience in marketing automation tools.

Benefits

Minimum Essential Coverage (MEC) medical plan

Dental/vision/term life package

Employee Stock Purchase Plan

Qualifications

• 5+ years' experience required.
• Proficient in Salesforce Marketing Cloud and Adobe Creative Suite.
• Experience with Moveable Ink preferred.

Responsibilities

• Own and execute personalization roadmap.
• Manage technical resources for personalization tactics.
• Conduct A/B testing.

Skills

Salesforce Marketing Cloud

Adobe Creative Suite

HTML

CSS

Javascript

Job description

This range is provided by Creative Circle. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$42.00/hr - $45.00/hr

Our retail client is looking for a Personalization Marketing Lead! This REMOTE, freelance assignment starts immediately, 40 hours a week, open-ended with the possibility to convert to full-time. This role will work CST hours.

The Personalization Marketing Lead will be developing content and campaigns, coding emails, and working with a third party vendor to manage projects and personalization marketing initiatives. This role will be 50/50 marketing strategy and email development (HTML, CSS, Javascript).

Personalization Marketing Lead Requirements

• 5 + years' experience
• Proficient in Salesforce Marketing Cloud, Adobe Creative Suite, HTML, CSS, and Javascript
• Experience with Moveable Ink preferred
  
  

Personalization Marketing Lead Responsibilities

• Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
• Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
• Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
• Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization
• Conduct A/B testing
• Develop email content and new campaigns, as needed
• Help evaluate new AI tools, as needed
  
  

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Benefits

Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:

[e-mail]

• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : KM22-1856037 -- in the email subject line for your application to be considered.***
  
  

Kimberly Murray - Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 06/10/2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

,

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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