Marketing Lead

Rowspace; New York (NY); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vision insurance

401(k) plan with employer match

Monthly commuter stipend

Free daily lunch and stocked snack bar

Regular team offsites

Job summary

Rowspace is seeking a Marketing Lead in New York to build its marketing function from the ground up. The role involves targeting top-tier financial institutions and developing outreach strategies to establish effective relationships.

You will lead demand generation, account-based marketing, and content creation to drive engagement. The ideal candidate thrives in a startup environment and has experience marketing to financial sectors.

Qualifications

• Experience marketing or selling to financial institutions.
• No strict adherence to one type of marketing.
• A relationship-first instinct in networking.
• Strong writing capable of engaging high-level executives.
• Experience as an early marketing hire at a B2B company.
• Creative and memorable execution in marketing events.
• Ability to build reports and manage tools independently.
• Willingness to handle a variety of marketing tasks.
• Familiarity with financial services as a plus.

Responsibilities

• Build and tier the full target account list.
• Wear hats across demand gen, ABM, and more.
• Work closely with sales to develop outbound strategies.
• Drive events and field marketing strategy.
• Develop Rowspace's voice and content series.
• Develop a social presence and retargeting strategy.
• Act as the voice of the market and synthesize insights.
• Build out the marketing stack and set up tracking.

Skills

Marketing to financial institutions

Relationship building

Strong writing

Builder experience

Data literacy

Job description

The Role

We're looking for our first Marketing Lead to build Rowspace's marketing function from scratch. You'll work directly with our founders to reach CIOs, heads of technology, and managing directors at top-tier private equity firms, credit managers, and institutional allocators.

This role prioritizes precision over volume. Our target accounts are a finite list. Success will come from building strong relationships, taste, and understanding of how investment firms make decisions. You'll own strategy end-to-end: demand gen, account-based marketing, events, content, and at least for now, GTM infrastructure.

This is an early-stage environment with high agency. You'll be building from zero alongside our founders.

What You'll Do

• Build and tier the full target account list alongside the founders. Develop personalized outreach strategies for the most important prospects, working to activate warm intros and expand our network in the right places.

• Wear hats across demand gen, ABM, product marketing, lifecycle, and a bit of growth experimentation.

• Work closely with sales and the founders to develop tightly-customized outbound that works.

• Drive our events and field marketing strategy — hosted executive dinners, activations at conferences, speaking opportunities, and more.

• Develop Rowspace's voice and pioneer the right content series to generate leads from guests and an audience of people working at financial institutions.

• Develop social presence and a potential retargeting strategy, particularly on LinkedIn, to reach CIOs, heads of technology, and managing directors at our target accounts.

• Act as the voice of market. Synthesize what you're hearing from prospects and customers and work directly with product and engineering to shape where Rowspace goes next.

• Build out the marketing stack — Hubspot, Clay, Unify or equivalent. Set up account-level tracking to surface warming signals like personnel changes and website visits from target domains.

What You Have

• Experience marketing or selling to financial institutions. You understand how PE firms, credit managers, and crossover funds evaluate and buy software. You know that trust, precision, and patience matter more than velocity.

• No strict adherence to one type of marketing — you feel confident doing a little bit of everything to start.

• A relationship-first instinct. You'd rather reach the right ten people than broadcast to ten thousand. You know how to work a warm intro, run a dinner worth attending, and follow up at the right cadence.

• Strong writing. You can write a LinkedIn post that makes a CTO at a $50B fund stop scrolling, and a one-pager that earns a meeting with someone who gets fifty cold decks a week.

• Builder experience. You've been an early marketing hire at a B2B company. You've made decisions with no playbook and no headcount. You're energized by that, not wondering when you'll get more resources.

• Taste. In how Rowspace shows up, in the events we throw, in the content we put out. You get creative to make things memorable.

• Data literacy. You can build a funnel report, instrument a CRM, and run a LinkedIn campaign. You don't need a team to get started.

• Willingness to move up and down the full stack. One day you may be printing nametags, the next hosting a client for F1.

• Familiarity with financial services is a plus — you know the difference between buy side and sell side, and you can hold a substantive conversation about how investment workflows actually operate.

Perks & Benefits

• Health & Wellness: Comprehensive medical, dental, and vision insurance

• Future Planning: 401(k) plan including employer match on contributions made while employed by Rowspace

• Food & Fuel: Monthly commuter stipend, plus free daily lunch and a fully stocked snack bar in the office

• Team Culture: Regular team offsites to bond and strategize away from the desk