Marketing Lead

ether.fi; New York (NY); On-site; USD 125,000 - 175,000; Full time

Job summary

A rapidly growing crypto-native financial platform is seeking a Marketing Lead to drive user acquisition and brand presence. This role involves executing marketing strategies, collaborating with teams, and analyzing campaign effectiveness to foster growth in the DeFi space. Join a dynamic team focused on shaping the future of finance through innovative solutions.

Benefits

Competitive salary

Performance-based incentives

Token allocation grant

Health, dental, and vision insurance

Collaborative work culture

Global team with travel opportunities

4 weeks work from anywhere

Qualifications

• Hands-on experience in B2C performance marketing roles.
• Proven track record in developing successful marketing campaigns.

Responsibilities

• Execute marketing strategies aligning with Ether.fi’s vision.
• Drive user acquisition and product adoption.
• Analyze marketing campaign effectiveness using data.

Skills

B2C performance marketing

Analytical skills

Strategic communication

Data-driven decision making

Job description

About us:

Ether.fi is an innovative, rapidly growing crypto-native financial platform on a mission to put users in control of their wealth—making it easy to save, earn, and spend crypto. Positioned as a leading decentralized finance (DeFi) bank, ether.fi offers a fully integrated, non-custodial suite of products—Stake, Liquid, and Cash—that bridge crypto utility with real-world convenience.

With over $8B in assets under management and a lean, agile team of 25+, we’re building sustainable, secure, and scalable financial infrastructure to onboard the next billion users to crypto. Our offerings include liquid staking, automated yield strategies, and crypto-native payment solutions like credit cards, enabling a comprehensive decentralized banking experience.

As we continue to scale, we’re actively hiring talented, mission-driven individuals who want to shape the future of finance from the ground up.

Learn more at ether.fi.

Position Overview:

We are hiring a Marketing Lead who will lead our marketing efforts and drive ether.fi’s growth and brand presence across de-fi and beyond. In this role, you will lead efforts towards user acquisition for our newest product launch (ether.fi cash) and foster ecosystem growth. You will collaborate closely with internal teams, partners, and the community to create impactful campaigns that align with our strategic goals and resonate with diverse audiences.

What you will do:

• Execute marketing strategies that align with Ether.fi’s vision and growth objectives
• Drive user acquisition, engagement, and retention across ether.fi’s products
• Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth
• Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies
• Partner with our customer experience team on marketing strategies leveraging platforms such as blogs, Discord, Twitter, and other relevant channels

What we are looking for:

• Hands-on experience in B2C performance marketing roles within DeFi or a transferable environment
• Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption
• Experience in cross-functional collaboration and execution
• Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions
• Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology
• A good eye for design and past design experience would be a plus

Benefits:

• Competitive salary, performance-based incentives, and token allocation grant
• Opportunity to work with a Top 4 Ethereum protocol by TVL
• Opportunities for professional development and growth within the organization
• Health, dental, and vision insurance plans
• Collaborative and inclusive work culture
• Exposure to cutting-edge technologies in blockchain and cryptocurrency space
• Global team with opportunities for travel and working out of our 3 offices around the world
• 4 weeks work from anywhere
• Exciting company events and team-building off-sites

Compensation Range: $125K - $175K