Marketing Lead

cap; New York (NY); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Cap is seeking a Marketing and Communications Lead to own how the world understands Cap. You will craft messaging, guide campaigns, and manage a PR agency in a hands-on, early-stage environment. You will influence the company direction and participate in upside growth.

You will drive strategy, messaging consistency across site, decks, and social, and tailor campaigns by audience segments. Strong writing and crisis communication skills are essential, with experience turning technical products

Competenze

• 3+ years in marketing with ownership of brand messaging and positioning.
• Ability to translate complex products into simple, compelling stories for mainstream audiences.
• Experience managing an external PR or communications agency, not just receiving updates.

Mansioni

• Set marketing strategy and budget priorities.
• Track KPIs and site traffic; evolve strategy based on results.
• Build out the marketing team as Cap grows.
• Own Cap's core messaging across audiences and updates as product evolves.
• Manage external communications with the PR agency and spokespeople.
• Oversee crisis/reactive communications with leadership.

Conoscenze

Brand messaging

Campaign management

Writing & editing

Ownership in early-stage

PR agency management

Descrizione del lavoro

The Role

We're looking for a Marketing and Communications Lead to own how the world understands and talks about Cap. You'll drive our marketing strategy and execution end-to-end, from messaging and campaigns to agency management. Cap is an early stage startup and this is a hands on role. You will have high agency to craft your role and influence our direction. Additionally, you will participate in the upside of Cap’s growth.

Responsibilities

• Set marketing strategy and budget priorities
• Track KPIs such as X analytics and site traffic and evolve the strategy based on results
• Build out the marketing team as it grows
• Partner with leadership on crisis/reactive comms
• Own Cap's core messaging (one-liners, pitch, explanations) and keep it current as the product evolves
• Decide how Cap talks about itself across different audiences (crypto-native, TradFi, general public)
• Final edits on all external copy (site, decks, social, campaigns) to ensure the brand stays consistent, and all copy is grammatically correct

Speaking Engagements and Communications

• Own the relationship with our third-party PR agency day-to-day (run check-ins, drive the agenda)
• Brief spokespeople before podcasts/panels so messaging stays consistent
• Maintain a simple "message house" (approved stats, claims, things to avoid)
• Debrief after major appearances and fold learnings back in
• Partner with leadership on crisis/reactive comms
• Keep agency supplied with current messaging
• Track agency deliverables through to completion
• Judge whether coverage actually lands on-brand; call the shots on scope/renewal

Campaigns

• Plan and execute multi-channel campaigns that reinforce positioning ,educate the market and help Cap define and own market segments
• Tailor campaigns by audience segment rather than one generic message
• Own an always-on, low-lift content cadence to keep Cap visible
• Grow owned channels (X, LinkedIn, blog)
• Manage creation of all related assets

Qualifications

• 3+ years in marketing, with real ownership of brand messaging/positioning
• Genuinely creative; can take a complex, technical product and turn it into something simple and compelling for a mainstream audience
• Experience managing an external PR or comms agency, not just receiving updates from one
• Some fluency in financial concepts like interest rates and AUM. No expertise in crypto required.
• Has run brand or awareness campaigns
• Strong writing and editing skills
• Comfortable operating with a lot of ownership at an early-stage company

Why Cap

• One of the fastest-growing automated credit platforms
• Proven business model with live, revenue-generating product
• At the juncture of blockchain-based finance and legacy finance
• Backed by traditional financial institutions like Franklin Templeton, Susquehanna, and IMC Trading
• Direct line to the founding team; your wins are visible and your input shapes the roadmap