Product Marketing Lead

Basic Capital; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

A fintech company in New York is seeking a Marketing Manager to develop its brand into a generational financial services name. This role focuses on creating compelling narratives and launching multi-channel campaigns that resonate with audiences. Ideal candidates will possess strong writing, storytelling abilities, and experience managing marketing initiatives end-to-end. If you're creative and driven to build something iconic, join us in reshaping America's retirement landscape.

Qualifications

• Experience launching and managing marketing initiatives end-to-end.
• Strong writing and storytelling skills.
• Ability to run projects with speed and attention to detail.

Responsibilities

• Help shape and scale Basic Capital’s brand voice and creative identity.
• Launch and manage multi-channel campaigns across various platforms.
• Translate product truth into stories that drive adoption.

Skills

Strong writing skills

Storytelling ability

Creative instincts

Project management

Ability to work in ambiguity

Job description

About Basic Capital

Basic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.

Our founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.

About the Role

Basic Capital is building a new wealth system for everyday Americans. We are doing it by giving people access to capital markets in a radically new way, and we are doing it with taste.

In less than a year since launch, Basic Capital is already becoming a household brand. We have something interesting to say, and a truth to be (well) told.

We are hiring a Marketing Manager to help turn Basic Capital into a generational financial services brand. This is not “fintech marketing.” This is storytelling, culture, and distribution, executed with speed and precision.

Build a generational brand in legacy space

Join the ranks of one of the most well-regarded Marketing Departments in tech.

Your job is to relentlessly drive the Basic Capital brand forward as a leading innovator in fintech, and to push well beyond what is expected from a financial services company.

This is not a role for someone who wants to manage calendars and polish copy.

This is a role for someone who wants to build a brand people talk about, share, and trust with their financial future.

You will relentlessly drive the Basic Capital brand forward as a leading innovator in fintech and create a generational financial services brand. With unmatched creativity and freedom push well beyond what is expected from a financial services company.

What You’ll Do

Build a Brand People Actually Care About

• Help shape and scale Basic Capital’s brand voice, tone, and creative identity
• Turn complex financial concepts into simple, compelling narratives
• Create marketing that feels inevitable, modern, and unmistakably Basic Capital

Ship Campaigns Across Channels

• Launch and manage multi-channel campaigns across social, email, partnerships, and IRL
• Build creative that breaks through feeds and conversations
• Execute with speed, taste, and high standards

Tell the Truth (Better Than Anyone Else)

• Translate product truth into stories that drive adoption
• Create content that educates without being boringMake the complicated feel clear, exciting, and trustworthy

Operate Like a Builder

• Move fast and iterate. Ship, learn, improve, repeat
• Work cross-functionally with product, design, sales, and leadership
• Bring creative ideas to life with scrappiness and excellence

Who You Are

You are creative, sharp, and relentless.

You have taste. You know what good looks like. You can write, edit, ship, and iterate quickly. You care about craft, but you care about outcomes more.

You have:

• A strong creative point of view and the ability to execute it
• Comfort operating in ambiguity with high ownership
• A bias toward action and shipping
• The ability to balance brand and performance without losing the soul

You want a role where you can build something iconic, not incremental.

What We’re Looking For

Requirements

• Experience launching and managing marketing initiatives end-to-end
• Strong writing and storytelling skills
• Ability to run projects with speed, independence, and attention to detail
• Strong creative instincts across content, campaigns, and distribution
• Comfort working in a fast-moving environment

Bonus Points

• Experience in fintech, consumer finance, investing, or benefits
• Strong social instincts and an understanding of modern distribution
• Experience with brand campaigns, IRL activations, or unconventional marketing
• You’ve helped build a brand people love, not just a product people use