Marketing Lead

recharged; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health benefits

Equity package

Job summary

Recharged is seeking its first full-time, full-funnel marketer to own the growth engine for an electric vehicle marketplace. You will partner with the founders to drive customer acquisition across paid, organic, partnerships, and everything in between, building the playbook and executing at a high level.

You will own marketing from awareness to conversion, lead GTM launches, optimize funnels, collaborate with engineering on SEO, analytics, and attribution, and manage marketing ops, analytics,

Qualifications

• 5+ years in marketing, ideally across various marketing functions with direct-to-consumer experience.
• Deep expertise in paid performance marketing with platforms (GA4, Google Ads, Meta).
• Experience in early-stage or high-growth startups where you wore multiple hats and moved fast.
• Track record of leading growth initiatives and P&L ownership.

Responsibilities

• Own full-funnel growth strategy with founders; set targets, forecasts, and budget.
• Lead channel execution: manage existing channels, test new ones, and optimize CAC.
• Drive market expansion with GTM strategies for new geographies and Experience Centers.
• Partner with product/engineering to launch new products and optimize funnels for conversion.
• Own marketing operations and analytics: attribution, dashboards, cohort analysis, and reporting.

Skills

Paid marketing

Analytics

Growth mindset

Executive communication

Ownership

AI tools

Tools

GA4

Google Ads

Meta (Facebook)

HubSpot

Looker

PostHog

Job description

About Recharged

Recharged is a rapidly growing company on a mission to accelerate electric vehicle (EV) adoption with the first end-to-end e-commerce marketplace designed specifically for used EV buyers and sellers.

The Role

• We're hiring our first full-stack marketer to own, build, and scale our entire growth engine. You'll partner directly with the founders to drive customer acquisition across all channels-paid, organic, channel partnerships, and everything in between. We need someone who can build the playbook and start executing on it at a high level.
• You'll be responsible for acquiring both EV buyers and sellers, launching in new markets, and optimizing our entire funnel from awareness to conversion - all while being a thoughtful steward of the Recharged brand.

What you'll own

Full-Funnel Growth Strategy

• Partner with founders to set growth targets, build forecasts, and allocate budget across channels
• Own the P&L for marketing spend, tracking CPL by channel and optimizing CAC across the buyer and seller funnels
• Drive both short-term performance (paid acquisition) and long-term defensibility (e.g. SEO, brand)
• Execute across omnichannel opportunities that drive traffic and conversion both online and to our Experience Centers.

Channel Execution

• Manage, scale, and audit proven channels while launching and testing new ones
• Partner with engineering to support a programmatic SEO strategy and establish content authority around EV-related topics
• Explore potential channel partnerships to expand reach and new customer bases

Market Expansion

• Lead GTM marketing strategies for new geographic launches, from awareness campaigns to local market penetration
• Support new Experience Center openings with launch campaigns

Product Marketing & Conversion

• Partner with founders and engineering to launch new products that drive increased conversion
• Build and optimize funnels and flows across our marketplace, analyzing performance and analytics data to continuously improve
• Craft positioning and messaging that ensures our value proposition drives meaningful conversion
• Support social media customer education content that demystifies EV ownership, builds confidence in used EV purchases, and strengthens our brand

Marketing Operations & Analytics

• Work closely with engineering to architect our marketing tech stack and attribution systems
• Design and execute email campaigns, drip sequences, and lifecycle marketing programs, including understanding and optimizing existing drip campaigns and workflows in Hubspot to nurture leads, automate outreach, and drive conversion
• Partner with engineering for conversion optimization across the digital experience
• Collaborate with social media team to track organic mix and support content strategy
• Establish KPIs, dashboards, and reporting cadences to measure performance, identify bottlenecks, and iterate rapidly
• You live in the data: complete cohort analysis, A/B testing, and multi-touch attribution, etc.

Team & Vendor Management

• Know when to hire, bring in vendor / agency support, or roll up your sleeves as a member of a scrappy team, whether that's launching a new performance channel or creating compelling campaign creatives
• Leverage the latest AI tools to supplement your workflows and processes, and select the right tools
• Build systems and processes that enable scale without sacrificing quality, speed, and CAC

About You

Experience & Background

• 5+ years in marketing roles, ideally across various marketing functions with direct-to-consumer experience
• Deep expertise in paid performance marketing: you've personally launched, optimized, and scaled successful campaigns (and experience with related platforms - GA4, Google Ads, Meta, etc.)
• Experience in early-stage or high-growth startups where you wore multiple hats and moved fast
• Track record of leading growth initiatives and P&L ownership

Skills & Mindset

• Data-obsessed: you make decisions based on cohort analysis, LTV models, and incrementality tests. Highly analytical with strong technical skills in Excel/Sheets/BI/Analytics tools (e.g. Looker, PostHog - and whatever else you prefer using!)
• Technical fluency: you understand tracking pixels, UTM structures, attribution models, and can partner effectively with engineers to build what's needed
• CRM expertise: you understand sophisticated workflows in HubSpot (or similar) to automate nurture, scoring, lead routing, and handoff to sales, and are capable of building out multi-touch attribution tracking
• SEO & content strategy experience: you know how to build organic flywheels through keyword research, content creation, and technical optimization
• Comfortable with ambiguity: in an early-stage environment, priorities shift and you'll need to triage ruthlessly while maintaining a bias to action
• Ownership mentality: you ruthlessly identify opportunities, build plans, and execute
• Default to leveraging AI tools to operate efficiently and move quickly before defaulting to hiring or outside support
• Executive communication: you can present strategy and results to leadership team members and investors confidently
• Process-oriented but pragmatic: you build systems that scale without over-engineering
• Bonus points for experience in automotive, mobility, or marketplace businesses, and interest in electrification or the EV market

Why This Role

• Build the marketing function from scratch at a company with proven product-market fit
• Own the entire marketing strategy with direct access to founders, engineering, and sales resources
• Autonomy to experiment, test new channels, and shape the trajectory of a fast-growing business with a strong brand
• Work on a mission that matters: simplifying electric vehicle ownership by providing a world-class experience to EV buyers and sellers
• Join a small, high-trust team in a startup environment where your work has immediate, visible impact
• Competitive equity package in a rapidly growing Series A-stage company

Compensation & Benefits

• Salary: $120,000 - $180,000 base, depending on experience (not including bonus opportunities)
• Equity: Competitive equity package that makes you a true stakeholder in the company's success
• Benefits: Comprehensive health benefits package

Equal Opportunity Employer

Recharged is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.