Marketing Internship: Hands-on Campaigns & Analysis

Cummins Inc; Columbus (IN); On-site; USD 41,000 - 78,000; Full time

Job summary

Cummins Inc. invites interns to join its Marketing team, supporting the development of plans through market research, pricing analyses, and drafting communications. You will present data to managers, collaborate with leaders on communications, and gain exposure to global brand strategy while working across regions and business units.

The program emphasizes learning, project management support, and continuous improvement within an on-site environment with flexibility.

Qualifications

• Bachelor’s, Master’s, MBA degrees considered.
• Majors include Business, Marketing, Management, Communications, Public Relations, Economics.
• Internship requires full-time student status and GPA 2.5+ preferred.

Responsibilities

• Help develop marketing plans with basic market research and pricing analyses.
• Presents data to manager for discussion and interpretation.
• Works with leaders to develop marketing communications plans; prepares drafts of marketing communications.
• Provides project management support and communicates plans, deadlines, and achievements to project team members.
• Learns the role of Marketing on Value Package Introduction project teams as an observer; may support other marketing team members with assigned responsibilities.
• Learns the global brand strategy and how to align work products to that strategy.
• Learns about relevant marketing and sales systems and processes; collects customer satisfaction data to present to manager for discussion and interpretation.
• Learns relevant channel to support marketing activities.
• Teams with and collaborates across regions and business units.
• Participates in continuous improvement activities.

Skills

Attention to Detail

Communication

Develop Systems and Processes

Focus on Customer Needs

Analyze Issues

Manage Execution

Market Analysis

Product Knowledge

Education

Bachelor’s

Master’s

MBA

Job description

Cummins Inc. invites interns to join its Marketing team, supporting the development of plans through market research, pricing analyses, and drafting communications. You will present data to managers, collaborate with leaders on communications, and gain exposure to global brand strategy while working across regions and business units.

The program emphasizes learning, project management support, and continuous improvement within an on-site environment with flexibility.