Marketing Intern - Summer 2027

Self Money Care; Atlanta (GA); On-site; USD 28,000 - 34,000; Full time

Job summary

Genuine Parts Company (GPC) invites you to join its 10-week summer internship in Atlanta as a Category Marketing Intern. The program runs in person from May 24 to July 20, 2027, and offers hands-on experience supporting NAPA merchandise categories.

You will help plan and execute integrated marketing initiatives, gather data, and coordinate across channels. The cohort experience connects interns with leaders and peers, with opportunities for a final presentation to senior leaders.

Qualifications

• Pursuing an undergraduate degree in Marketing, Business, or Communications.
• Interest in Retail, B2B, Category Management, or Integrated Marketing.
• Strong organizational, written and verbal communication skills.
• Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint).

Responsibilities

• Support development and updates of annual marketing plans for assigned merchandise categories.
• Gather competitive, consumer, financial, and business data to support marketing recommendations.
• Coordinate integrated marketing programs across owned, earned, shared, and paid channels.
• Assist with preparation for supplier discussions and updates related to NAPA marketing initiatives.
• Support creative briefing, asset review, and coordination with internal creative teams.
• Collaborate with Category, Marketing, and cross-functional partners to support program execution.

Skills

Organizational skills

Written communication

Verbal communication

Analytical thinking

Education

Undergraduate student in Marketing/Business/Communications

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Outlook

Job description

Job Summary

Are you ready to spend your summer as a part of something special? Imagine being with a company whose reputation for excellence paves the way for endless success. At Genuine Parts Company (GPC), people build long-lasting, highly satisfying careers and make a real difference in the community. Our 10-week summer internship program will be in person in Atlanta and run from May 24 – July 30, 2027.

As a Category Marketing Intern, you will support the planning, coordination, and execution of integrated marketing initiatives for NAPA merchandise categories.

Our internship program is designed as a cohort experience, bringing interns from across the organization together to learn, grow, and build connections throughout the summer. While gaining hands‑on experience within your team, you'll also be part of a community of fellow interns sharing the journey alongside you.

As an intern at GPC, you can look forward to:

• Meaningful Work: Contribute to projects that support key business priorities and showcase your impact through a final presentation to senior leaders.
• Professional Development: Participate in development experiences designed to build your skills, confidence, and understanding of the workplace.
• Leadership Exposure: Hear from and connect with leaders across the organization, including senior executives, to learn more about our business,leadership, and career growth.
• Connection & Community: Build relationships with fellow interns and employees through networking, social events, and collaborative experiences.

Responsibilities

• Support development and updates of annual marketing plans for assigned merchandise categories.

• Gather competitive, consumer, financial, and business data to support marketing recommendations.

• Help coordinate integrated marketing programs across relevant owned, earned, shared, and paid channels.

• Assist with preparation for supplier discussions and updates related to NAPA marketing initiatives.

• Support creative briefing, asset review, and coordination with internal creative teams.

• Collaborate with Category, Marketing, and other cross‑functional partners to support program execution.

Qualifications

• Currently a rising junior or senior pursuing an undergraduate degree in Marketing, Business, Communications or other related field required.

• Interest in Retail, B2B, Category Management, or Integrated Marketing.

• Strong organizational, written, and verbal communication skills.

• Basic skills with Microsoft Office, including Outlook, Word, Excel, and PowerPoint, required.

• Strong analytical aptitude

Preferred Qualifications

• 3.25 GPA or above preferred.

Leadership Skills

• Embodies the following values: serve, perform, influence, respect, innovate, team.

• Effectively communicates by motivating and inspiring others through clear and proactive communication.

• Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.

• Makes balanced decisions and thinks strategically by being a forward thinker.

Physical Demands / Working Environment

• Expected to operate in a professional office environment.

• The 2027 program will run from May 24 – July 20, 2027

• The work week is 40-hours

• Working hours are M-F 8:00AM – 5:00PM with a 1-hour lunch break.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.