Marketing Intern (Social Media+ Content Strategy)

Black Girls Do STEM; St. Louis (MO); On-site; USD 24,796 - 34,440; Part time

Benefits offered by this job

Hands-on experience with marketing initiatives

Mentorship from nonprofit leadership

Opportunity to build a strong portfolio

Job summary

Black Girls Do STEM is searching for a Paid Marketing Intern (Social Media & Content Strategy) in St. Louis, MO, who will take ownership of the company's social media presence while creating compelling digital content. This part-time internship offers $18–$25/hour and requires managing social media platforms, analyzing performance, and engaging with followers. Candidates should be current students or recent graduates in relevant fields and possess strong content creation and organizational skills.

Qualifications

• Demonstrated experience managing or contributing to social media accounts.
• Strong content creation skills using design tools.
• Excellent writing and storytelling ability.

Responsibilities

• Manage social media platforms and content publication.
• Create graphics, captions, and video content.
• Analyze social media performance and provide insights.

Skills

Social media management

Content creation

Writing and storytelling

Organization and self-direction

Analytical skills

Education

Current student or recent graduate in Marketing, Communications, Media, or related field

Tools

Canva

Adobe Suite

CapCut

Job description

Job Title: Paid Marketing Intern (Social Media & Content Strategy)
Organization: Black Girls Do STEM
Location: St. Louis, MO (remote)
Duration: [10–12 weeks or semester-based]
Compensation: $18–$25/hour (commensurate with experience) Part-time no more than 10 hour per week of available work

Position Overview

This is not a passive internship. We are looking for a paid Marketing Intern who can take ownership of our social media presence, create compelling digital content, and think strategically about how and where our story shows up.

You will play a direct role in increasing visibility, engagement, and participation across our programs by turning real moments into meaningful digital experiences.

Social Media Management

• Own day-to-day management of social platforms (Instagram, LinkedIn, Facebook, Youtube, etc.)
• Plan, schedule, and publish content aligned with organizational priorities
• Engage with followers, respond to messages, and build community
• Analyze performance and provide weekly insights to improve reach and engagement

Content Creation

• Design graphics, write captions, and produce short-form video content (Reels, TikTok-style, etc.)
• Capture content at programs, events, and behind-the-scenes moments
• Maintain a consistent and compelling brand voice and visual identity
• Tell authentic stories that highlight participants, impact, and partnerships

Strategic Marketing Placement

• Identify opportunities to expand reach through partnerships, collaborations, and cross-posting
• Support marketing campaigns for events, programs, and key initiatives such as fundraisers
• Recommend strategies to increase visibility and audience growth
• Setup Full Website SEO and social media integration for analytic tracking in both directions
• Research trends, tools, and platforms to keep the organization competitive and relevant

Key Performance Indicators (KPIs) & Monthly Metrics

Growth Metrics

• Increase social media followers by 5–10% per month across key platforms
• Expand reach and impressions by 10–20% month-over-month

Engagement Metrics

• Maintain or improve engagement rate (likes, comments, shares, saves) to 3–6%+ per post
• Increase video views and completion rates, especially for short-form content (Reels)

Content Output

• Publish 12–20 high-quality posts per month (3-5 per week) (mix of graphics, video, and storytelling content)
• Edit long form video for special events and fundraising campaigns (Youtube), no more than 4 annually
• Supporting of annual updates to organizational brochures, for volunteers, programs and or specific strategic partnerships.

Conversion & Impact Metrics

• Drive measurable traffic to website, event registrations, or program applications
• Track link clicks, sign-ups, and inquiries generated from social media
• Support increased attendance and awareness for programs and events

Brand & Visibility Metrics

• Secure at least 1 strategic collaboration or cross-posting opportunities per month
• Increase mentions, tags, and shares from partners and community members

Reporting

• Deliver a monthly marketing performance report with insights, trends, and recommendations
• Present at least 1 strategic improvement or campaign ideas per month based on data

Logistics

• Meet monthly with executive leadership to review 30-day content plan and secure approvals preferred in person
• Meet Monthly with executive leadership to review monthly report and recommendations preferred in person
• Work remote for all work functions beyond content and report review
• Effective use of BGDSTEM’s project management tool Click-up for daily/weekly communication
• Available on 2-3 Saturdays through semester/year during general programming time 10am-2pm for content collection and organizational program knowledge
  • BGDSTEM hires photography and videography but it is strongly recommended that you see our programming with youth in person to best understand our brand and create effective content.
  • BGDSTEM has an end of year showcase every October and strongly encourages marketing teams and interns working with us to prioritize attending.

Qualifications

• Current student or recent graduate in Marketing, Communications, Media, or related field
• Demonstrated experience managing or contributing to social media accounts
• Strong content creation skills (Canva, Adobe Suite, CapCut, or similar tools)
• Understanding of social media analytics and performance metrics
• Excellent writing and storytelling ability
• Highly organized, self-directed, and able to meet deadlines
• Believe in the BGD STEM Mission and Values

Preferred Qualifications

• Experience managing a brand, nonprofit, or campus organization account
• Video editing and short-form storytelling experience
• Familiarity with content calendars, scheduling tools, and email marketing platforms
• Interest in mission-driven marketing and community impact

What You’ll Gain

• Paid, hands-on experience leading real marketing initiatives
• A strong portfolio of content and campaigns with measurable impact
• Direct mentorship and exposure to nonprofit leadership
• Opportunity to shape the digital voice of a growing, purpose-driven organization

How to Apply

Submit to [e-mail]

• Resume
• Portfolio or samples of social media/content work