Marketing Intern

Lewis Ginter Botanical Garden; Richmond (VA); On-site; USD 18,000 - 26,000; Full time

Job summary

Lewis Ginter Botanical Garden in Richmond, Virginia is offering a paid Marketing Intern position. You’ll help tell the Garden’s story through social media, photography, video, writing, and more.

The internship provides hands-on experience, creativity, and real-world marketing skills while helping people discover the Garden. Pay is $16.00 per hour, with an average 20 hours per week and a 150-hour minimum commitment per semester.

Qualifications

• High school diploma or equivalent.
• Associate degree preferred but not required.
• Interest in marketing, communications, PR, or digital media.
• Strong writing, editing, and communication skills.
• Familiarity with Facebook, Instagram, LinkedIn, and TikTok.
• Interest in photography and videography.
• Willingness to learn Adobe Photoshop and WordPress.
• Graphic design skills are a bonus.
• Good organizational skills and ability to meet deadlines.
• Collaborative, proactive, and able to work independently.
• Weekend availability as needed.

Responsibilities

• Create, schedule, and monitor content for social media.
• Write content for newsletters, webpages, and marketing materials.
• Update website content to show current programs and events.
• Take photos and videos of Garden spaces and events.
• Share Garden happenings with tourism sites and media calendars.
• Support marketing for events and activities.
• Collaborate with the Marketing Department on projects.
• Work with the Work-based Learning Coordinator on professional development.

Skills

Social media

Writing

Editing

Photography

Videography

WordPress

Adobe Photoshop

SEO

Website content

Graphic design

Education

High school diploma

Associate degree preferred

Tools

Adobe Photoshop

WordPress

Job description

Company Description Lewis Ginter Botanical Garden is a nationally recognized botanical garden whose mission is to connect people and plants to improve communities through education, horticulture, and innovative outreach. The Garden serves as a primary resource for learning about the botanical world, highlighting its beauty, heritage, and vital role in the web of life. It engages in community-focused initiatives, including growing fresh produce for those in need, supporting urban greening and water management, and contributing to economic development and workforce training. The Garden, including the Lewis Ginter Nature Reserve, is committed to enriching diverse youth and adult audiences by revealing the unity of human and plant life and advancing environmental awareness.

Love social media, storytelling, photography, and the great outdoors? Let’s grow together!

At Lewis Ginter Botanical Garden, something is always blooming, growing, or happening! Our Marketing Department brings the Garden to life for our community by sharing the beauty of our plants, exciting exhibits, engaging programs, and special events.

As our Marketing Intern, you’ll help tell the Garden’s story through social media, photography, video, writing, and more. You’ll get hands‑on experience, flex your creativity, and build real‑world marketing skills while helping people discover all there is to explore at the Garden.

The Details

• Paid internship: $16.00 per hour
• Flexible schedule averaging approximately 20 hours per week with weekend hours required.
• 150-hour minimum commitment per semester
• A chance to turn your creativity and curiosity into hands‑on experience!
  

What You’ll Be Doing

• Make Some Social Media Magic: Help create, schedule, and monitor content for our social media channels, including Facebook, Instagram, LinkedIn, and TikTok. Keep an eye on engagement too—including occasional weekend monitoring.
• Tell Our Story: Research and write engaging content for newsletters, webpages, and other marketing materials.
• Keep Our Website Fresh: Help update website content so visitors can easily find the latest information about Garden programs, exhibits, and events.
• Capture the Magic: Take photos and videos that showcase the Garden’s beautiful spaces, unique experiences, and memorable moments.
• Spread the Word: Share Garden happenings with tourism websites, media calendars, and other promotional platforms. Help our marketing team coordinate requests from reporters and photographers.
• Help Bring Events to Life: Support marketing and promotional efforts for the Garden’s exciting events and activities.
• Be Part of the Team: Pitch in on projects, share ideas, and collaborate with our Marketing Department.
• Keep Growing: Work with our Work‑based Learning Coordinator on professional development and opportunities to reflect on what you’re learning.
  

What You’ll Bring

• An interest in marketing, communications, public relations, digital media, or a related field.
• Strong writing, editing, and communication skills.
• Familiarity with social media platforms like Facebook, Instagram, LinkedIn, and TikTok. Have you created content for a business or brand? Even better!
• Comfort using computers and an interest in learning more about photography and videography.
• A willingness to learn tools such as Adobe Photoshop and WordPress. Graphic design skills are a bonus!
• Good organizational skills, attention to detail, and the ability to juggle projects and meet deadlines.
• A collaborative spirit, initiative, and the ability to work independently.
• Flexibility to work occasional weekends as needed.
  

Your Background

• High school diploma or equivalent required.
• Associate degree preferred but not required.

You don’t have to know everything on day one. We’re looking for someone who is curious, creative, eager to learn, and excited to try new things!

Skills You’ll Grow

Think of this as your own professional growth season! You’ll have opportunities to gain experience in:

• Social media strategy, content creation, and audience engagement.
• Copywriting and search engine optimization (SEO).
• Photography, videography, and graphic design.
• Website content management and digital communications.
• Marketing and public relations in a nonprofit setting.

If you’re excited about creative storytelling, digital media, and helping people connect with nature, we’d love to hear from you!

Come grow with us at Lewis Ginter Botanical Garden!