Marketing Intern – Lead Generation

Concept Reply US; Detroit (MI); On-site; USD 34,000 - 48,000; Part time

Job summary

Concept Reply US is seeking a part-time Marketing Intern (up to 30 hours per week) in Detroit to build a pipeline of qualified leads. You will research target accounts, identify decision-makers, and run email and LinkedIn outreach to turn cold contacts into conversations.

Leads go to the marketing team and partners as new business opportunities. Responsibilities include finding leads, qualifying contacts, managing campaigns in Apollo.io and HubSpot, supporting LinkedIn outreach, and maintaining

Qualifications

• Pursuing or recently completed marketing/business/communications degree.
• Excellent short-form email writing and messaging.
• Comfortable with research and data work.
• Ability to manage multiple campaigns.
• Curiosity about how B2B buying works.

Responsibilities

• Find leads by researching target industries and accounts and identify decision-makers.
• Qualify and enrich contacts and score leads against criteria.
• Build and run email campaigns with personalized sequences and A/B tests.
• Support LinkedIn outreach including connection requests and InMail.
• Keep the CRM (HubSpot) clean with all touches and responses.
• Hand off qualified leads with context to marketing and partners.
• Report weekly on open, reply, and meeting rates and suggest improvements.

Skills

Written communication

Research skills

Detail oriented

Self-motivated

Organized

B2B sales curiosity

Education

Marketing / Business / Communications degree

Tools

Apollo.io

HubSpot

LinkedIn Sales Navigator

Job description

Concept Reply, part of the Reply Network, is a leader in IoT solutions. We support and advise our customers in Automotive, Manufacturing, Smart Infrastructure and beyond in all aspects of Internet of Things (IoT) and Cloud Computing. From designing and developing customized IoT solutions to implementing and managing them seamlessly, Concept Reply helps customers unlock the potential of IoT.

We're hiring a part-time Marketing Intern (up to 30 hours per week) to build our pipeline of qualified leads. You'll research target accounts, find the right decision-makers, and run email and LinkedIn outreach that turns cold contacts into conversations.

The leads you generate go straight to our marketing team for follow-up and to our partners as new business opportunities.

Responsibilities

• Find the right leads. Research target industries and accounts, then identify decision-makers who match our ideal customer profile using Apollo.io, LinkedIn Sales Navigator, and other prospecting tools.
• Qualify and enrich contacts. Verify emails, fill in company and role details, and score leads against agreed criteria so the team only spends time on real opportunities.
• Build and run email campaigns. Write personalized outreach sequences, set up A/B tests on subject lines and messaging, and manage follow-ups in Apollo.io and HubSpot.
• Support LinkedIn outreach. Help plan and run LinkedIn campaigns, including connection requests, InMail, and engagement with prospects' content.
• Keep the CRM clean. Log every lead, touchpoint, and response in HubSpot so marketing and partners have an accurate, up-to-date view of the pipeline.
• Hand off qualified leads. Package qualified leads with context (who they are, why they fit, what they responded to) for the marketing team and partners.
• Report on results. Track open, reply, and meeting rates each week and suggest changes based on what's working.

Minimum Requirements

• Currently pursuing or recently completed a degree in marketing, business, communications, or a related field
• Clear, persuasive writing, especially short-form emails and messages
• Comfort with research and detail-oriented data work
• Self-motivated and organized, with the ability to manage several campaigns at once
• Curiosity about B2B sales, technology, and how companies buy

Preferred Qualifications

• Hands-on experience with Apollo.io, HubSpot, LinkedIn Sales Navigator, or a similar CRM or outreach tool
• Familiarity with email marketing metrics such as open, reply, and bounce rates

What You'll Gain

You'll leave with practical skills in the tools and tactics that modern B2B marketing teams rely on every day:

• End-to-end experience running outbound campaigns, from list building to booked conversations
• Working knowledge of Apollo.io, HubSpot, and LinkedIn Sales Navigator
• Measurable results you can point to in interviews and on your resume
• Mentorship from our marketing team and exposure to how partners close deals

About Reply

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.

The base compensation range for this internship position is between $25 - $35 hourly. Compensation decisions are supported through market data, where regional variances may exist based on cost of labor. We also take into consideration prior experience, relevant skills, education and/or training, certifications and, as applicable, other required qualifications. If you have questions regarding compensation, the talent acquisition team can provide relevant details during the interview process.

Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at [e-mail]. Visit our website at www.reply.com to learn more about our open roles.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.