Marketing Insights Researcher — VR/AR (Reality Labs)

Meta Platforms, Inc.; Burlingame (IL); On-site; USD 103,000 - 162,000; Full time

Job summary

Meta Platforms, Inc. is seeking a Marketing Insights Researcher for the Reality Labs VR/AR program.

You will design, execute and deliver high-impact primary research (quantitative and qualitative) to shape marketing and product strategies, working across Marketing Communications and Product Marketing teams. You will translate complex findings into simple, actionable recommendations, building strong partnerships with researchers and stakeholders to influence brand and product decisions in a

Qualifications

• Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
• 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
• Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
• Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies

Responsibilities

• Owns research for one or more areas that are broad in nature, usually requiring discretion or creativity. Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
• Plans and executes medium- to high-complexity research at the product or brand team level with minimal guidance. Support campaign development (both in-bound and out-bound) and brand strategy.
• Translates research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization.
• Builds and maintains strong cross-functional relationships with researchers and other Understand functions, and influences stakeholders across Product Marketing, Integrated Marketing, Brand Strategy, Creative, and Media

Skills

Quantitative research

Qualitative research

Survey design

Data analysis

Executive synthesis

Cross-functional collaboration

Job description

We're seeking a Marketing Insights Researcher for the RL Marketing Insights team. This individual will be an integral part of Marketing Communications and Product Marketing teams, and they will design, execute and deliver high-impact primary research, both quantitative and qualitative. The ideal candidate will demonstrate an ability to harness and translate strategic insights into actionable marketing plans, a hunger to drive significant business result/impact, and an orientation toward strategic thinking to drive product/brand outcomes. They should have experience in building strong cross-functional partnerships and developing insights and strategy for hardware/physical products as well as retail, shopper and category management. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must.

Marketing Insights Research - Reality Labs VR/AR Responsibilities

• Owns research for one or more areas that are broad in nature, usually requiring discretion or creativity. Design and execute innovative quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
• Plans and executes medium- to high-complexity research at the product or brand team level with minimal guidance. Support campaign development (both in-bound and out-bound) and brand strategy. Understands and applies the fundamental concepts and practices of multiple research methods
• Provides input into product, campaign or team-level goals with some guidance on prioritization decisions
• Reflects business and strategic context in project design and deliverables. Clarifies or challenges strategy by expanding tactical research questions into strategic ones
• Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization. Develops narrative, and supports it with appropriate format, tone, and level of detail for the audience
• Builds strong relationships with researchers (Marketing Insights and other Understand functions such as User Experience Research, Product Data Science, and Marketing Decision Science)
• Builds and maintains strong XFN relationships and influences stakeholders (Product Marketing, Integrated Marketing, Brand Strategy, Creative, Media)
• Drives impact through collaborative working relationships. Influences others within the immediate research team, working team and direct line partners. Raises and resolves critical issues with these groups
• Defines project scope, solicits and evaluates proposals, manages suppliers to high levels of analytic rigor and deliverable quality, and continually raises bar with partners on expectations of quality and cost efficiency

Minimum Qualifications

• Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes
• 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.)
• Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology
• Proven communication and presentation skills with a track record of delivering concise, executive level synthesis to influence business decisions and strategies

Preferred Qualifications

• Experience in leading insights-driven campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
• Experience with physical products is preferred (in contrast to software)
• Experience in brand building and brand strategy development
• Experience thinking holistically/creatively in addition to technically/analytically
• Experience working well in a dynamic and fast-paced environment
• Experience collaborating proactively and effectively with a broad variety of partners
• Experience in shopper insights, purchase journey and overall category management and retail execution

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [e-mail].

$103,000/year to $162,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.