Marketing Insights Researcher

Meta; New York (NY); On-site; USD 160,000 - 219,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta's Reality Labs Marketing Insights team seeks a senior researcher to translate consumer insights into strategic guidance across AI-powered features and hardware experiences. You will partner with UX Research, Data Science, and Product Marketing to shape marketing and brand strategies that connect products to meaningful experiences.

This role requires 8+ years of research experience, a track record of insights-driven campaigns, and the ability to drive collaboration across cross-functional

Qualifications

• 8+ years of research experience using qualitative and quantitative methods in a business context.
• Expertise in shaping insights-driven marketing campaigns and product launches.
• Experience convening stakeholders and driving decision-making in ambiguous contexts.
• Experience translating research learnings into actionable insights that influence decisions.

Responsibilities

• Identify opportunities and develop learning agendas to support business goals, esp. AI and hardware integration.
• Frame strategy decisions, drive alignment, and unblock progress in marketing.
• Design and execute quantitative and qualitative research to support decision-making across marketing and product.

Skills

Research experience

Marketing expertise

Strategic leadership

Driving impact

Education

MA or PhD

Job description

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our products, platforms and services. Our team is composed of experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.Reality Labs Marketing Insights supports Meta's Reality Labs business across both our virtual/mixed reality and wearables product lines, partnering with a range of cross-functional partners (Product Marketing, Creative Marketing, Brand, Product Management, UX Research, etc.) to drive product and marketing strategies that are grounded in consumer insights. This role is on the frontier of innovation in nascent and growing categories, with room to help shape the products and experiences we deliver to our users, and how we bring those products and experiences to market.

Marketing Insights Researcher Responsibilities:

• Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals, with a focus on the intersection between AI and hardware – exploring opportunities to integrate AI powered features and experiences into personal consumer hardware (e.g. Meta Quest VR headsets, Meta Ray-Ban AI glasses)
• Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization

Minimum Qualifications:

• Research Expertise: 8+ years of research experience. Deep experience with qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
• Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and driving decision-making in ambiguous or evolving contexts. Track record of prioritizing competing workstreams and delivering quality outcomes within tight timelines
• Driving Impact: Experience translating research learnings into actionable insights that influence decisions and drive business outcomes

Preferred Qualifications:

• Experience working on consumer hardware, AI products and experiences, and 0-to-1 products in emerging categories
• 10+ years research experience
• 4+ years of experience leading insights-driven product launches from problem definition and foundational exploration to go-to-market execution and campaign development
• MA or PhD degree in a relevant field
• Prior experience partnering with Product Marketing, User Research, Product Management, and Product Design teams
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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$160,000/year to $219,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.