Marketing Insights Researcher - Latin America

Meta; New York (NY); On-site; USD 160,000 - 219,000; Full time

Job summary

Meta is seeking a Marketing Insights Researcher for the Latin America region. This role involves identifying research opportunities and developing insights that shape marketing strategies. The ideal candidate will have extensive research experience, a strong understanding of both qualitative and quantitative methods, and a track record of success in marketing. Join a team dedicated to maximizing our impact across various markets and connect businesses to consumers effectively.

Benefits

Equity options

Comprehensive benefits

Qualifications

• 8+ years of research experience.
• Expertise in shaping marketing campaigns.
• Experience in qualitative and quantitative research methods.

Responsibilities

• Identify opportunities and develop learning agendas.
• Design and execute research to support planning.
• Translate research findings into actionable insights.

Skills

Research experience

Strategic thinking

Collaboration

Problem-solving

Communication

Education

Bachelor's degree

Master's degree (preferred)

Job description

Marketing Insights Researcher - Latin America

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Marketing Insights Researcher - Latin America

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This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$160,000.00/yr - $219,000.00/yr

The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.International Marketing works across audiences and products to drive outsized impact against key company objectives. We do this by activating local experiences at a global scale, leveraging our regional expertise to identify the local delta that will accelerate results.The Latin America (LATAM) Team is core to this mission, uncovering opportunities to grow revenue while connecting consumers, creators, and businesses to greater value on our platforms. As a key insights partner, you will leverage your strategy and collaboration skills to identify new research opportunities and deliver meaningful results. You will work on both B2B and B2C marketing strategies, across LATAM and globally. You will be thinking on your feet to problem solve and execute efficiently and then play a key role bringing strategies to life, leveraging your experience translating complex ideas into simple and compelling messages.

Marketing Insights Researcher - Latin America Responsibilities:

• Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
• Responsible for framing strategy decisions, driving alignment, and unblocking progress – ensuring the right conversations are happening and marketing is set up to succeed
• Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail and channel strategy
• Translate research findings into actionable insights with clear recommendations
• producing highly effective communication that motivates people to apply learnings in marketing and across the organization
  
  

Minimum Qualifications:

• 8+ years of research experience
• Proven expertise in shaping insights focused marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
• Experience in resolving ambiguous problems, convening stakeholders, supporting decision making in evolving contexts, and driving cross-functional alignment
• Experience in qualitative and quantitative methods and applying them in a business context to inform decision making
  
  

Preferred Qualifications:

• 10+ years of research experience
• 4+ years of experience with a multi-national company, working across and outside of LATAM markets
• 2+ years of experience with B2B marketing, with a proven track record of driving revenue
• Portuguese fluency, with direct experience working on the ground in LATAM
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$160,000/year to $219,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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