Marketing Insights Researcher - Growth Marketing

Meta; San Francisco (CA); On-site; USD 103,000 - 162,000; Full time

Job summary

An established industry player is seeking a Marketing Insights Researcher to join their Growth Marketing team. This pivotal role involves leveraging both qualitative and quantitative research methods to drive impactful marketing strategies and connect businesses with meaningful customer experiences. The successful candidate will collaborate with cross-functional teams, influence growth marketing campaigns, and present complex data clearly to stakeholders. If you're passionate about research and eager to make a measurable impact in a dynamic environment, this opportunity is perfect for you.

Benefits

Bonus

Equity

Comprehensive benefits

Qualifications

• 5+ years in market research with quantitative and qualitative methods.
• Experience in Business-to-Business research for marketing strategies.

Responsibilities

• Conduct in-depth quantitative research on market trends and customer behavior.
• Utilize qualitative techniques like interviews and focus groups for insights.

Skills

Quantitative research

Qualitative research

Analytical skills

Problem-solving skills

Presentation skills

Education

Bachelor of Arts/Bachelor of Science

Advanced degree in Marketing, Business, or Statistics

Tools

Research reports and dashboards

Digital advertising tools

Job description

Marketing Insights Researcher - Growth Marketing

The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. We’re hiring a Marketing Researcher to partner with the Growth Marketing and Scaled Solutions organization within our Business Marketing team. This person will possess a mastery of qualitative and quantitative research study design and have experience influencing marketing, sales, and design partners to drive measurable results through growth marketing campaigns. In this role, you will partner with multiple internal teams including Product Marketing, Sales, Data Science, Design, and Analytics teams to plan, build, and lead primary marketing research with advertising partners to leverage business to business insights to drive marketing strategy. This person will be asked to demonstrate leadership, critical thinking, and strategic execution.

Responsibilities

1. Conduct in-depth quantitative research to analyze market trends, customer behavior, and competitive landscapes.
2. Utilize qualitative research techniques, such as interviews and focus groups, to gather nuanced insights into customer needs and preferences.
3. Develop and maintain research reports and dashboards, and collaborate with cross-functional teams to integrate research findings into product development and marketing strategies.
4. Influence go-to-market planning, execution, measurement, and scaling of growth marketing campaigns and product launches to drive best practice adoption and customer success.

Minimum Qualifications

1. 5+ years of experience in market research, with an emphasis on application of quantitative and qualitative methods to achieving marketing goals.
2. Experience conducting Business-to-Business research in support of sales and/or marketing strategy and execution.
3. Experience presenting complex data in a clear and concise manner.
4. Proven analytical and problem-solving skills, with a keen attention to detail.
5. Experience of consistently working under your own initiative and managing multiple projects simultaneously.
6. Bachelor of Arts/Bachelor of Science degree or equivalent work experience.

Preferred Qualifications

1. Advanced degree in Marketing, Business, Statistics, or a related field.
2. Experience in the tech industry or a time-sensitive, dynamic environment.
3. Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM and A/B testing).
4. Experience influencing cross-functional teams, including Marketing, Sales, and Product.

Compensation: US$103,000/year to US$162,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.