Consumer Insights Analysis/Market Researcher

Lensa; San Francisco (CA); On-site; USD 103,000 - 162,000; Full time

Job summary

Lensa seeks a Market Researcher to join their Insights & Analytics team in San Francisco. The successful candidate will engage in qualitative and quantitative research to guide marketing strategies for subscription products. Candidates should have extensive experience in consumer insights and strong project management skills.

Qualifications

• 5+ years of relevant marketing research experience required.
• Experience in market research firm or consumer insights role.
• Mastery of the research process including design and data analysis.

Responsibilities

• Act as primary contact for Insights with Subscriptions and Growth team.
• Run qualitative and quantitative research to enhance customer journey.
• Build research roadmap with stakeholders.

Skills

Consumer Insight

Quantitative research

Qualitative research

Market research

Education

Bachelor’s degree

Master’s degree

Job description

Consumer Insights Analysis/Market Researcher

Consumer Insights Analysis/Market Researcher

2 days ago Be among the first 25 applicants

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Lensa is a U.S. career site that helps job seekers discover job opportunities. We are not a staffing firm or agency. We promote jobs on behalf of our clients, which include employers, recruitment agencies, and marketing partners.

• In this role, you will be part of the Insights & Analytics team within the Platforms and Devices Strategy & Operations team. You will sit on the Marketing and Go to Market Insights team, driving consumer insights around our subscription’s products. You will run qualitative and quantitative research, working closely with the broader Insights & Analytics team.
  
  

Responsibilities

• Act as the primary point of contact for Insights with the Subscriptions and Growth team
• Run qualitative and quantitative research to help understand the customer journey, as well as optimize plan names and positioning for new and changing subscriptions plans.
• Build research roadmap, working with stakeholders and Strategy & Operations teams to prioritize asks
• Deeply understand our customer and their path through subscriptions, working with the Analytics team to understand consumer behavior.
  
  

Experience

• 5+ years of relevant marketing research experience is required
• Experience includes working at a market research firm and/or working in a consumer insights / market research role within an organization
• Mastery of skills used across steps in the research process, including research design, project management, data analysis, and synthesis of insights into a narrative.
• Clearly demonstrated success in drawing out, synthesizing, and connecting insights to marketing and go-to-market strategy Strong stakeholder communication, presence, and relationship management skills, including ability to facilitate meetings to successful outcomes.
• Experience working in a technology and/or social media company or agency role.
  
  

Skills

• Consumer Insight
• Quantitative/Qualitative research
• Market research
  
  

Education

• Bachelor’s degree required; master’s preferred
  
  

About US Tech Solutions

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com (http://www.ustechsolutionsinc.com) .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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