Marketing Insights Manager

Meta; New York (NY); On-site; USD 160,000 - 219,000; Full time

Job summary

Meta is seeking a Marketing Insights Manager for Reality Labs to translate strategic insights into actionable marketing plans, driving GTM strategy and informing product roadmaps and branding.

The role leads the learning agenda for AI on devices, FoA integration, and privacy, partnering with RL Marketing to create consumer-centric strategies that add value for users and strengthen the Meta brand.

Qualifications

• 10+ years of experience with extensive background in quantitative and qualitative research.
• 3+ years of team management/leadership with a track record of building high-performing teams.
• Experience leading insights-driven product/feature launches from problem definition to GTM execution, driving impact.

Responsibilities

• Own the holistic learning agenda for the Horizontal AI on devices and FoA integration, collaborating with Decision Science, Data Science and UXR.
• Partner with RL Marketing to drive a consumer-centric strategy informing product go-to-market, roadmap, and marketing communications.
• Lead and build cross-functional partnerships, influence decision-making, and drive annual category and marketing planning.

Skills

Quantitative research

Qualitative research

Leadership

GTM strategy

Cross-functional collaboration

Executive communication

Tools

UX Research

Data Science

Job description

Our Reality Labs (RL) organization brings together experts to develop and ship groundbreaking products at the intersection of hardware, software, AI, and platform. We are building technologies or innovative products that define new categories that advance Meta's mission of bringing the world closer together.We're seeking a Marketing Insights Manager for the RL Marketing Insights team who will be an integral part of the RL Marketing team for AI and Horizontal efforts. We are seeking a leader with demonstrated ability to harness and translate strategic insights into actionable marketing plans and strategies, track record of driving significant business results with RL and across Meta, experience applying strategic thinking to drive product and marketing outcomes, and experience in building strong cross-functional partnerships. The ideal candidate has experience proactively identifying opportunities, adapting to shifting priorities, collaborating across teams, and translating complex ideas into clear, compelling messages. The ideal candidate has experience setting strategic direction while also driving day-to-day execution of marketing initiatives.Marketing Insights Manager Responsibilities:Own the holistic learning agenda (in collaboration with other Understanding functions such as Decision Science, Data Science and UXR) for the Horizontal pillar focusing on AI on devices, Family of Apps (FoA) integration, and privacyPartner with the RL Marketing teams to drive a consumer-centric marketing strategy which will inform product go-to-market strategy, product roadmap, marketing communications, and ultimately create more value for consumers and contribute to the Meta brand. Build and facilitate cross-functional partnerships across the organizationProvide thought leadership within and beyond research to a diverse set of stakeholders spanning all functions such as Product Marketing, Integrated Marketing, Comms, Partnerships, and Product ManagementInfluence decision-making, annual category and marketing planning, goal-setting, through highly effective communication and proactive collaboration with all levels of stakeholders in both Marketing, Product organizations, including leadershipLead and build high-functioning team covering GTM strategy development and product experiencesMinimum Qualifications:10+ years of experience with extensive background in quantitative and qualitative research. 3+ years of team management/leadership experience with a track record of building and developing high-functioning teamsExperience leading insights-driven product/feature launches from problem definition, foundational exploration to GTM execution, driving impact and influencing product and marketing decision-makingExperience driving change and partnering effectively with a variety of partners including both product marketing and product management stakeholders within and beyond Reality LabsExperience solving blank slate/undefined problems and well-defined problems with a suitable methodologySolid track record of collaborating closely with other research and insights functions (e.g. UX Research, Product Data Science, Marketing Data Science) to drive broader and greater impactExperience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impactCommunication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategiesExperience guiding teams through organizational or strategic changes by setting clear priorities and maintaining focus on key objectivesPreferred Qualifications:Experience working on hardware, devices, or other physical products (e.g., CPG) with an understanding of longer purchase journeys and consumer expectations associated with higher-priced productsExperience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience informing marketing strategy or product roadmap for AI productsDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].$160,000/year to $219,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.