Marketing Insights Lead: Customer & Competitive Intel

AutoZone; Memphis (TN); On-site; USD 85,000 - 125,000; Full time

Job summary

AutoZone is hiring a Marketing Research Manager, Customer and Competitive Insights to understand why customers choose us and why they choose competitors, across B2C and B2B. You’ll lead DIY consumer and professional repair-shop research, including brand-health tracking and social listening, and present findings to senior leaders.

You’ll design studies, analyze data, manage partners, and shape research programs within Marketing Analytics & Insights.

Qualifications

• Five or more years in market research, customer insights, or research consulting.
• Ownership of studies from design through final recommendations.
• B2B and B2C experience preferred; brand tracking and customer-journey research valuable.
• Strong ability to synthesize insights and present to senior leaders.

Responsibilities

• Lead brand-health tracking and competitive intelligence programs.
• Design surveys, interviews, and mixed-method studies for customer journeys.
• Manage research partners and present conclusions to senior leadership.
• Synthesize data across multiple sources to inform strategy and marketing.
• Oversee vendor management and maintain research standards.

Skills

Brand tracking

Competitive intel

Social listening

Customer insights

Research design

Education

Master's degree or PhD in a relevant field

Tools

SPSS / SAS

SQL / data tooling

Job description

AutoZone is hiring a Marketing Research Manager, Customer and Competitive Insights to understand why customers choose us and why they choose competitors, across B2C and B2B. You’ll lead DIY consumer and professional repair-shop research, including brand-health tracking and social listening, and present findings to senior leaders.

You’ll design studies, analyze data, manage partners, and shape research programs within Marketing Analytics & Insights.