Marketing GTM Engineer

HSO; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Performance bonus

Unlimited PTO

Benefits program

Job summary

HSO is seeking a Marketing GTM Engineer who will own and evolve HSO’s marketing technology ecosystem, ensuring seamless operation across the buyer journey and scalable growth. You will design AI-driven automation, build workflows and integrations, and deliver dashboards and insights that drive faster, data-informed decisions for Marketing, Sales, and GTM teams.

Collaborate across Marketing, Sales, and partners, evaluate new technologies, and establish governance to scale automation safely.

Qualifications

• 5+ years of experience in marketing technology, operations, or related field.
• Hands-on with CRM, marketing automation, and sales engagement platforms.
• Experience building AI-enabled workflows and automation in business processes.
• Ability to translate business challenges into technical solutions with data-driven insights.
• Experience integrating multiple technologies and platforms.

Responsibilities

• Own and evolve the marketing technology ecosystem across the buyer journey.
• Design automation and AI-driven solutions to improve speed and efficiency.
• Build, deploy, and optimize AI-enabled workflows, agents, and tools.
• Develop automation for demand gen, ABM, and seller activation.
• Create dashboards, reporting, and alerts to track performance and enable decisions.

Skills

Marketing automation

AI/ML tools

APIs & integrations

Low-code/no-code

Data analytics

Cross-functional collaboration

B2B marketing

Tools

Dynamics 365 CRM

Marketing automation platforms

Sales engagement platforms

Job description

As a Marketing GTM Engineer you can expect to...

• Own and continuously evolve HSO’s marketing technology ecosystem, ensuring platforms work seamlessly across the buyer journey and support scalable growth.
• Identify manual, fragmented, or inefficient go-to-market processes and design technology, automation, and AI-driven solutions that improve speed, effectiveness, and operational efficiency.
• Build, deploy, and optimize AI-enabled workflows, agents, and tools that enhance productivity across Marketing, Sales, and the broader GTM organization.
• Develop automation that supports demand generation, account-based marketing (ABM), Microsoft alliance initiatives, and seller activation programs.
• Help operationalize AI across marketing functions, including content creation, campaign execution, audience intelligence, personalization, reporting, and seller enablement.
• Evaluate emerging marketing, automation, and AI technologies, determining where they can deliver meaningful business value and improve GTM performance.
• Design and maintain scalable workflows and integrations connecting Dynamics 365 CRM, Apollo, sales engagement platforms, intent and data providers, and other GTM tools.
• Create dashboards, automated reporting, alerts, and actionable insights that help teams understand performance and focus on high-impact opportunities.
• Establish documentation, governance, and best practices that enable automation and AI solutions to scale safely and effectively across the organization.
• Serve as a technical problem solver for Marketing by improving processes, accelerating execution, and helping teams work smarter through technology.

You’re great at...

• Understanding B2B marketing and how prospects move through the lead-to-revenue lifecycle.
• Translating business challenges into practical technology, automation, and AI solutions.
• Building workflows, integrations, and automated processes across multiple platforms and systems.
• Working with APIs, webhooks, data integrations, and low-code/no-code automation tools.
• Evaluating new technologies and identifying opportunities to create measurable business impact.
• Using data, reporting, and analytics to uncover insights and drive informed decision‑making.
• Collaborating across Marketing, Sales, and GTM teams to improve processes and outcomes.
• Experimenting, prototyping, and iterating quickly rather than waiting for perfect requirements.
• Thriving in a fast‑moving environment where technology and business needs continue to evolve.

Sound interesting? If so, you’ll have...

• 5+ years of experience in marketing technology, marketing operations, revenue operations, growth operations, or a related field.
• Strong knowledge of B2B marketing processes and the end-to-end lead-to-revenue lifecycle.
• Hands‑on experience with CRM, marketing automation, and sales engagement platforms.
• Experience building and managing workflows, integrations, and automations across multiple technologies.
• Hands‑on experience using AI tools, large language models (LLMs), AI agents, or AI-enabled automation within real business workflows.
• Experience working with APIs, webhooks, low‑code/no‑code automation platforms, and data integrations.
• Strong analytical and problem‑solving skills with the ability to translate business needs into technical solutions.
• Experience with Microsoft Dynamics 365 CRM is a plus.
• Experience supporting go-to-market functions such as demand generation, ABM, alliance marketing, sales activation, or revenue growth initiatives is highly desirable.

The Perks

We offer competitive pay with a performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.