Marketing Growth Specialist

JM Test Systems; Wooddale East (LA); In loco; USD 65.000 - 95.000; Tempo pieno

Descrizione del lavoro

JM Test Systems, LLC in Baton Rouge, LA is seeking a Marketing Growth Specialist to own the online demand engine. You will manage Google Ads and paid social, analyze digital data, build dashboards, and optimize conversion across the website, eCommerce, and customer portal.

You’ll collaborate with Marketing, Sales, and branch leaders to set performance goals, run experiments, and drive revenue growth while expanding organic visibility and automation workflows.

Competenze

• Experience in digital marketing campaigns across paid search and social.
• Strong analytics mindset with ability to build dashboards and reports.
• Proven track record in improving conversion rates and lead quality.

Mansioni

• Drive qualified demand through paid search and paid social campaigns.
• Turn data into decisions with dashboards and regular performance reports.
• Improve conversion across digital experiences including product, landing pages, and checkout flows.
• Grow organic visibility through SEO initiatives and optimization.
• Nurture and retain customers via automation and segmentation tools.
• Demonstrate marketing’s revenue impact with clear attribution and ROI analyses.
• Lead disciplined experimentation by prioritizing tests and documenting winning playbooks.
• Collaborate with sales and branches to align campaigns with regional priorities.

Conoscenze

Paid advertising

SEO

Marketing analytics

A/B testing

Data dashboards

HubSpot automation

Attribution modeling

Strumenti

Google Ads

Facebook Ads

HubSpot

Descrizione del lavoro

Marketing Growth Specialist

Location: Baton Rouge, LA

Company: JM Test Systems, LLC

Category:Sales & Marketing

Our customers rely on us for the equipment and services that keep their operations safe and running. We’re looking for a Marketing Growth Specialist to help more of them find us, and to give them reasons to keep coming back.

You’ll own the work that turns online interest into revenue: paid search, SEO, marketing analytics, and website and eCommerce conversion. You’ll dig into the data, find where the customer journey breaks down, test fixes, and scale what works. You’ll work from our Baton Rouge headquarters with the Marketing Manager, sales teams, and branch leaders. Together you’ll set performance goals and build the reporting leadership uses to make decisions.

This role suits someone who enjoys both the numbers and the creative side of marketing, and who’s curious enough to learn technical products and the industries that depend on them.

What you’ll do

• Drive qualified demand. Manage Google Ads and paid social budgets. Test targeting, bidding, and creative to improve lead quality, conversion rates, and return on spend.

• Turn data into decisions. Analyze website, advertising, CRM, and eCommerce data. Build dashboards and regular reports that explain results and trends and recommend next steps.

• Improve conversion across the digital experience. Design and evaluate A/B tests on product pages, landing pages, and purchase and inquiry flows. Partner with web teams to improve the website, eCommerce store, and customer portal.

• Grow organic visibility. Assess SEO performance, find keyword and content opportunities, recommend technical fixes, and measure the results.

• Nurture and retain customers. Optimize HubSpot (or comparable) automation, including nurture sequences, lead scoring, and segmentation, to drive repeat business and renewals.

• Show marketing’s revenue impact. Strengthen attribution so we know which channels drive pipeline and where to invest next.

• Run a disciplined experimentation program. Prioritize growth tests, define success measures, and turn what works into documented campaign playbooks.

• Align with sales and branches. Work with sales teams across our branch network and with content and design partners to launch campaigns and assets (landing pages, emails, ad copy, sales enablement) that match regional and industry priorities. Use competitor and market insight to shape them.

Why join JM Test Systems, LLC

Be part of a team that values dependable support, clear communication, and continuous improvement. This full-time position offers the chance to contribute directly to a well-run workplace.

Schedule type: Full-Time