Marketing & Growth Coordinator, B2B

American First Finance; Coppell (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

American First Finance is seeking a Marketing & Growth Coordinator, B2B in Coppell, TX. You will drive merchant outreach, build relationships, and turn conversations into revenue by offering AFF's financing and marketing solutions.

In this hands-on role you\'ll collaborate with cross-functional teams, manage CRM entries, and help create compelling marketing collateral. The ideal candidate thrives on momentum, communication, and results.

Qualifications

• Minimum 1 year of outside, B2B, or face-to-face sales/marketing experience.
• Cold calling/outbound sales experience.
• Strong digital marketing knowledge and testing procedures.
• Excellent communication and rapport-building skills.
• Proficient with Microsoft Office (Word, Excel, PowerPoint).
• Bilingual English/Spanish a plus.

Responsibilities

• Lead outbound outreach to merchant owners to identify growth opportunities.
• Understand merchant goals and align AFF solutions to drive revenue.
• Log conversations and activity in the CRM and maintain accurate records.
• Coordinate marketing materials and assets to support merchant pitches and enablement.

Skills

Outbound sales / marketing

B2B experience

Cold calling

Digital marketing

Communication skills

CRM proficiency

MS Office

Spanish language

Job description

Marketing & Growth Coordinator, B2B

Coppell, Texas

Join the Team at American First Finance as a Marketing and Growth Coordinator, B2B. We're looking for a highly motivated Marketing & Growth Coordinator to serve as a pivotal force within our B2B team. The role is responsible for assisting in elevating AFF’s market presence. In this role you'll personally contact each merchant, introducing ways to help their business. This role is built for someone who thrives on connection and momentum: you know how to win business, build relationships quickly, and turn conversations into revenue. You don't wait for business to come to you, you create it.

Essential Duties & Responsibilities

Merchant Outreach & Sales

• Conduct outbound outreach to existing merchant business owners to introduce opportunities that can help support and expand their business growth.
• Understand each merchant's objectives and challenges and align AFF's solutions to help them reach their goals.
• Identify and prioritize the merchant list outreach, to contribute to AFF's success and the Company's sales targets.

Reporting & CRM

• Assist in preparing sales reports, presentations, and other documentation as needed.
• Accurately log all conversations and activity in the CRM and maintain organized, accurate customer records.

Marketing Coordination & Enablement

• Learn all relevant product knowledge and branding guidelines to tailor pitches to each merchant.
• Oversee the digital asset library to have immediate access to the most current, high-impact marketing collateral.
• Assist with end-to-end production of marketing materials (one-pagers, case studies, testimonials, etc.) that highlight AFF's expertise.
• Leverage the brand reputation tool to audit and log merchant findings.
• Partner with internal AFF departments to leverage assets and experience to help meet goals.

Minimum Requirements & Qualifications

• Minimum of 1 year of outside, B2B, or face-to-face sales and /or marketing experience.
• Cold calling / outbound phone sales experience.
• Working knowledge of digital marketing and testing procedures.
• Strong communication skills and the ability to build rapport quickly with persuasive, benefits-driven talking points.
• Proficiency in Microsoft Office products such as Word, Excel, and PowerPoint.
• Experience maintaining accurate records and activity in CRM systems.
• Organized, disciplined, detail-oriented, with a strong, confident phone presence.
• Comfortable working in a structured, metric-driven environment and motivated by performance.
• Bilingual English/Spanish a plus.

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary,American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

With a workforce of approximately20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth

Note:

The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

Submission of your application confirms your “opt-in” desire to receive additional phone, text and email communications from the FirstCash Talent Acquisition Team. These communications include information about the specific job you applied for and other potential opportunities available at FirstCash. Message and data rates may apply. You can unsubscribe to text messages by replying STOP to the message at any time. You can unsubscribe from email communications by clicking unsubscribe, within the email, at any time. Visit https://firstcash.com/privacy-policy for additional questions or information.

FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at [e-mail] or [phone] Ext. 1